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Saturday, 20 January 2018

Launch Of Australian Cherries & Summer Fruits By TASTE AUSTRALIA With TESCO MALAYSIA

Luscious Cherries & Stone Fruits Just In Time For New Year

It's the Australian Cherry and Summer Fruits Season again and this is the time of the year for us to enjoy fresh, sweet, juicy and delicious premium cherries along with Australian summer fruits such as peaches, apricots, nectarines and plums all stocked up on supermarket shelves. These sweet and luscious fruits are not just tasty but are nutritious and have countless health benefits for young and old alike - truly a great way to start a brand whole new year into 2018!

Recently, thanks to a wonderful invitation from Tesco Malaysia under the Taste Australia campaign, I was invited to the launch of  Australian Cherries and Summer Fruits under the Taste Australia program held at Tesco Kepong Village Mall. This national horticulture marketing campaign is coordinated by the State Government Of Victoria (Australia) in collaboration with Austrade and Hort Innovation Australian on behalf of the cherry and summer fruits industries.

Premium Australian Cherries & Summerfruit Fresh From The Farm To You!

These fresh cherries and Summer stone fruits from Australia came just in time for those of us who have resolved to eat healthier this year, and for the upcoming Chinese New Year festivities where a gift of fruits is ideal for their round shape and colour are said to symbolize prosperity and bring the recipient good fortune throughout the year!

Ms Amelia Fyfield from Trade & Investment Victoria, giving a speech at Taste Australia Cherries & Summer Fruits Event

"Lots of sunshine, a clean and natural environment, rich soil and blue skies are the reasons why Australian stone fruits taste better, is greener, is cleaner and safer," said Ms Amelia Fyfield, The State Government Of Victoria (Australia) representative. She also highlighted that Malaysia remains one of Australia's fastest growing export markets in Asean, with two-way trade in goods and services totalling almost AUS$18 billion in 2016.
Mr Paul Ritchie, CEO Tesco Stores Malaysia giving a speech at Taste Australia Cherries & Summer Fruits Event

"It's no secret that Australia has a solid reputation for its high-quality produce and it's indeed a treat for Malaysia to have this delicious range of cherries and summer stone fruits available in Tesco Malaysia stores in real time" as quoted by Mr Paul Ritchie, CEO TESCO Stores Malaysia.  

Mr Paul Ritchie, CEO TESCO Stores Malaysia

Ms Fyfield, also shared that getting cherries and summer fruits at their peak quality and availablilty is the best way to enjoy the freshest fruits at their tastiest. "Cherries and summer fruits are seasonal commodities and are best enjoyed fresh. We produce some of the best fruits in the market thanks to our farmers who bring with them generations of expertise, as well as our strong horticultural innovations which keep us at the top of our game," said Ms Fyfield.   

Cherries and stone fruits are one of the best joys of summer and are tastiest when fresh. These cherries and summer fruits are best enjoyed on its own or made into a summer Popsicle, summer salad or the even the ever-popular Breakfast Smoothie Bowls which are a feast for the eyes, and great for health. Apart from that, they can be served alongside with pancakes, yoghurts and in the salad.

 Miss Marissa Parry, A Nutritionist & Health Advocate

For the seasonal launch by Taste Australia. Nutritionist Marissa Parry was here to showcase three refreshing recipes that are perfect for our hot weather using the seasonal fruits - Breakfast Summer Smoothie Bowl, Fresh Fruits Popsicles and Fresh Summer Salad. The gorgeous explosion of colours was a feast for the eyes and the dishes were a feast to the senses.

Miss Marissa Parry, a nutritionist and health advocate said that these recipes she created are just perfect for our Malaysian weather which is akin to summer all year round. Tasting them best at their freshest while at the same time we get to enjoy the nutritional benefits of cherries and summer fruits that are not just tasty but rich in vitamin, potassium while being low in fat, calories and sugar.

Ingredients Of Delicious Cherries & Summer Fruits For The 3 Refreshing Recipes

 Australian Cherries and Summer Fruits Smoothie Bowl

Australian Cherries and Summer Fruits Smoothie Bowl Recipe

Ingredients (1 to 2 serves)

1 Australian peach, frozen
2 Australian nectarines, frozen
1 cup Australian cherries (pitted)
½  cup nondairy milk

*portions of fruit can vary on your preference

10 to 12 almonds and pecans
Chia seeds
Fresh fruit (Australian peaches and cherries)
1. To make the smoothie, blend the fruits and milk in a food processor until smooth.

2. Pour into a bowl and adorn with toppings. 

 Australia Summer Salad

Australian Summer Salad Recipe


Handful mixed salad leaves
1 Australian peach
1 Australian nectarine
½ cup Australian cherries pitted
¼ cup feta cheese
¼ cup slivered almonds
Salt to taste

1 tbsp mint, chopped
3 tbsp lemon juice
1/3 cup virgin olive oil
2 tbsp apple cider vinegar
1 tsp honey

1. To prepare the vinaigrette, in a jar combine all the ingredients and shake well. Allow to sit for awhile.
2. To prepare the salad, add the greens to a bowl with the vinaigrette and sprinkle with salt. Add the fruit and almonds and gently toss to combine. Serve the salad topped with feta cheese.

Australian Fruit Salad Popsicle

Australian Fruit Salad Popsicle Recipe

Australian Cherries and Summer Fruits (peaches, cherries, nectarines)
Juice (use a light coloured juice)
*Mint (optional)

1. Slice the fruits and place into popsicle moulds.
2. Pour in the juice and freeze overnight.

*Mint is optional if you want to add a pop of colour.

 Tasting Portions Of Plums At Tesco Hypermarket 

You will be happy to know that cherries are superfood on its own while nectarines are long known as food for the Gods. Peaches contain a high amount of potassium which is great for muscle function and makes skin healthier while offering supporting nutrients.

Apricot supports a healthy heart and eye function while aiding in digestion. Plus, last but not least, contain antioxidants which can fight off free radicals and protect skin.

 Tasting Portions Of Cherries At Tesco Hypermarket 

Tasting Portions Of Apricot At Tesco Hypermarket 

Well, with the Chinese New Year just around the corner, gifting a big basket of Australian Cherries and Summer fruits would be a great idea. Their round shape and colour are said to symbolize prosperity and bring the recipient good fortune throughout the end. Fresh fruits at The New Year symbolize life and a new life and a new beginning. 

In conjunction with festive seasons, Tesco Malaysia is delighted to bring the best of Australian cherries and summer fruits at all their store and just in time to start the year eat healthily.

Promotions Of Australia Cherries & Summer Fruits At All Tesco Outlets

We were taken for a quick tour to check out the special promotion offered by Tesco Malaysia at all their outlets for the Australia Cherries & Summer Fruits. Fruits counters were decked and filled to the brim with tasty, sweet and juicy premium cherries, plum, peaches, apricots, nectarines brought to you by Taste Australia and specially air-flown made available for purchase at all Tesco Malaysia outlets across the country.

RM 10.88 For 250 grams

RM 13.88 For 500 Grams

RM 6.88 For 4 pieces

RM 88.88 For 1 Kg/Pack

RM 6.99 Per Pc

Now, consumers can look forward to special promotions at all Tesco outlets. Australia cherries and summer fruit will be available at all leading supermarkets and hypermarkets. 

Do visit Taste Australia Malaysia Facebook Page for more information and latest updates. 

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1 comment:

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