Guinness Celebrates St. Patrick’s Season Across 40+ Outlets Nationwide

Guinness Celebrates St. Patrick’s Season

Across 40+ Outlets Nationwide

Featuring interactive in-outlet experiences, exclusive promotions, and moments of togetherness all month long.

[PRESS RELEASE]

Guinness is bringing the spirit of Ireland to more than 40 bars and pubs nationwide this St. Patrick’s season, inviting Malaysians to come together over a perfectly poured pint.

The celebration kicked off at The Square at Jaya One, where a lively Irish parade of bagpipers and drummers marked the start of a month-long rollout nationwide.

Gallop Prosperously and Smoothly into the Year of the Horse 2026 With Carlsberg’s Limited-Edition Cans and Bottles

Gallop Prosperously and Smoothly into the Year of the Horse 2026

with Carlsberg’s Limited-Edition Cans and Bottles

Enjoy festive cheers and irresistible rewards this Lunar New Year, all in the spirit of Brewing Prosperity Together.

[PRESS RELEASE]

As golden hooves usher in the warmth of reunion, Carlsberg gallops into the Year of the Horse, celebrating the festive season where smoothness and prosperity stride side by side. Backed by the prosperous Chinese zodiac designed limited-edition festive packaging, Carlsberg is once again Brewing Prosperity Together 《一起發》— with every sip, every cheer, and every unforgettable reunion.

Carlsberg Malaysia Celebrates Unwavering Consumer Trust with Dual Win at Putra Brand Awards 2024!

Carlsberg Malaysia Celebrates Unwavering Consumer Trust with Dual Win at Putra Brand Awards 2024!

Carlsberg Malaysia proudly raises a toast to its incredible consumers, whose trust and loyalty have led the company to an outstanding double victory at the esteemed Putra Brand Awards 2024. These accolades highlight the brewer’s unwavering commitment to providing only the finest brews to Malaysians while setting new standards in quality and innovation.  

Scale Up Your Chinese New Year ~ Year of the Snake with Carlsberg’s ‘Brewing Prosperity Together’ Celebration!

Scale Up Your Chinese New Year ~ Year Of The Snake With Carlsberg’s ‘Brewing Prosperity Together’ Celebration!

Experience the explosive energy of Chinese New Year 2025 at the legendary CarlsBazaar packed with prosperity and smoothness.

Slide into an exhilarating world where tradition meets innovation at CarlsBazaar, Carlsberg’s vibrant and immersive festive marketplace. Whether it’s reuniting with family, catching up with the squad, or just soaking in the festive feels, CarlsBazaar is the place to be this Year of the Snake. As we continue ‘Brewing Prosperity Together,’ this immersive and Insta-worthy marketplace promises a fusion of cultural modernity, making every moment #BestWithCarlsberg.

Tiger Beer Celebrates Courageous Connections With ‘Together We Roar’ Campaign At Piazza, Pavilion Bukit Jalil

Tiger Beer Celebrates Courageous Connections with 

‘Together We Roar’ Campaign

The Brand Transforms Piazza, Pavilion Bukit Jalil With Four Days Of Festive Activities, Live Performances, and Exclusive Collaborations

[PRESS RELEASE]

KUALA LUMPUR, 10 January 2025—Tiger Beer welcomed the Year of the Snake in bold style with its ‘Together We Roar’ campaign launch last night at Pavilion Bukit Jalil. The event set the tone for a festive season of courage and celebration with a vibrant lineup of experiences until January 12th, 2025.

TIGER BEER Chinese New Year 2025 Celebration Campaign ~ ‘Together We Roar’

Together We Roar: Honouring Connections with Fellow Tigers

Tiger roars into the new year, inspiring consumers to celebrate their supporters through exciting promotions and activations.

[PRESS RELEASE]

This Chinese New Year, Tiger Beer invites consumers to connect and celebrate with their tribe, inspiring everyone to embrace their inner courage to reach their full potential. With its 2025 campaign, ‘Together We Roar’, Tiger is dedicated to uplifting the community spirit by bringing consumers closer to those who have supported them throughout their journey. The campaign features energizing on-ground activations, promotions, and exclusive collaborations.

Hop Into The 'World of Smooth' with Carlsberg Smooth Draught Happening At Zhongshan Building In Kuala Lumpur

Hop Into The 'World of Smooth' With Carlsberg Smooth Draught!

Visitors are welcome to enjoy ‘Real Smooth’ beer, delicious spicy bites, and the hottest beats at the Zhongshan building

Whether you're catching up with friends, firing up the grill for a weekend barbecue, or winding down after a long day, Carlsberg Smooth Draught is your go-to for those effortlessly smooth moments. And if you’re looking for where to go this weekend, Carlsberg Smooth Draught invites you to immerse yourselves in a 'World of Smooth.'

Go Football Crazy with Carlsberg’s First-Ever Digital Football League and Enjoy a VIP Football Experience in Anfield!

Go Football Crazy with Carlsberg’s First-Ever Digital

Football League and Enjoy a VIP Football Experience in Anfield!

Football season reaches fever pitch with #BestWithCarlsberg’s most exciting playoff yet, created to celebrate and reward the game’s biggest supporters.

[PRESS RELEASE]

PETALING JAYA, 19 June 2024 – Carlsberg, the brew synonymous with football, is putting football fans at the centre of the action with the launch of its first-ever Digital Football League, offering punters an unmatched opportunity to flaunt their skills, secure bragging rights, and snag unparalleled prizes.

Carlsberg Smooth Draught Celebrates Bornean Cultural Pride With The 4th Year of #Raikan Kebanggaan Sabah & Sarawak Campaign

Carlsberg Smooth Draught Celebrates Bornean Cultural Pride With The 4th Year of #Raikan Kebanggaan Sabah & Sarawak Campaign

Consumers are in for a vibrant, fun-filled celebration in Gawai and Kaamatan as Carlsberg Smooth Draught delivers the best of Sabah and Sarawak’s Bornean culture.

[PRESS RELEASE]

SHAH ALAM, 12 June 2024 – The 'Raikan Kebanggaan Sabah & Sarawak' Campaign by Carlsberg Smooth Draught is back by popular demand for its fourth consecutive year and promises to bring even more artistic vibes to celebrate the pride of Sabah and Sarawak's heritage, culture, and natural wonders.

1664 Welcomes Beer Lovers To Discover The New Side of Blue With 1664 BRUT!

1664 Welcomes Beer Lovers To Discover 

The New Side of Blue With 1664 BRUT!

Get ready for a completely new offering from 1664 as it brings lager lovers 

a new crisp, golden brew perfect for a night out in town!

[PRESS RELEASE]

SHAH ALAM, 5 June 2024 – Beer lovers are invited to Discover the New Side of Blue with the arrival of 1664 BRUT, a crisp, golden premium lager that transcends the ordinary with its easy drinking and refreshing taste. Made for contemporary beer enthusiasts, 1664 BRUT offers a symphony of sensations, boasting a refreshing and crisp taste that leaves any beer lover wanting more.

Carlsberg Smooth Draught Celebrates Bornean Cultural Pride With The 4th Year Of #RaikanKebanggaan Sabah & Sarawak Campaign

Carlsberg Smooth Draught Celebrates Bornean Cultural Pride With The 4th Year Of #RaikanKebanggaan Sabah & Sarawak Campaign

Consumers are in for a vibrant, fun-filled celebration this Gawai and Kaamatan as Carlsberg Smooth Draught delivers the best of Sabah and Sarawak’s Bornean culture.

[PRESS RELEASE]

SHAH ALAM, 14 May 2024 – The 'Raikan Kebanggaan Sabah & Sarawak' Campaign by Carlsberg Smooth Draught is back by popular demand for its fourth consecutive year and promises to bring even more artistic vibes to celebrate the pride of Sabah and Sarawak's heritage, culture, and natural wonders.

Score Big with Carlsberg’s Ultimate Football Staycation!

Score Big with Carlsberg’s Ultimate Football Staycation!

Carlsberg rewards dedicated football fans with the ultimate viewing party, where they can freely

cheer and roar into the wee hours of the morning.

[PRESS RELEASE]

SHAH ALAM, 21 May 2024 – Carlsberg, your go-to beer for match days, is taking your love for the game to the next level with the ultimate Carlsberg Football Staycation. Last year, Carlsberg treated 280 beer lovers to an all-expense-paid private island luxury getaway to Langkawi. Building on this dedication to create moments that unite people, Carlsberg is upping the ante this year by offering an unprecedented money-can't-buy football experience, made #BestwithCarlsberg.

Taste Of Japan: Sapporo Premium Beer – The Iconic First Beer Of Japan Arrives In Malaysia

Discover The New Rising Star in Town – Sapporo!

Sapporo Brews A Shining New Chapter For Beer Enthusiasts In Malaysia, Offering The Iconic Sip From Japan!

Taste Of Japan: Sapporo Premium Beer – The Iconic First Beer Of Japan

[PRESS RELEASE]

The time has come to discover the new rising star in Malaysia – Sapporo Premium Beer – the iconic first beer of Japan. Hailing from the land of the rising sun, consumers are invited to experience and revel in the captivating spirit of Sapporo, where tradition and craftsmanship meet cutting-edge modernization.

HEINEKEN® REDEFINES MUSIC DISCOVERY WITH THE “REFRESH YOUR MUSIC, REFRESH YOUR NIGHTS” PLATFORM

HEINEKEN® REDEFINES MUSIC DISCOVERY WITH THE “REFRESH YOUR MUSIC, REFRESH YOUR NIGHTS” PLATFORM

Escape Your Music Bubble with Heineken®'s Innovative Digital Playlist for a Refreshing Blend of Tunes Every Week!

[PRESS RELEASE]

Music sounds better when shared! Heineken® is excited to announce the return of its global music platform, “Refresh Your Music, Refresh Your Nights.” The cross-genre, cross-culture music platform invites fans to break out of their music bubbles, explore new sounds, and expand their music tastes.

Make It “Our Day to Remember” With Guinness This St. Patrick’s Day

Make It “Our Day to Remember” With

Guinness This St. Patrick’s Day

Guinness Is Making This St. Patrick’s Memorable By Allowing Fans To Turn 

Every Pint Into A Unique Representation Of Themselves!

[PRESS RELEASE]

KUALA LUMPUR, 5th March 2024 – Guinness Malaysia is back with its fan-favorite, month-long St. Patrick’s celebration for Guinness lovers to share joy as they celebrate its iconicity and Irish heritage. The brand’s 2024 St. Patrick’s campaign is about making it “Our Day to Remember” as Malaysians get together to commemorate the good times with their friends over their favourite stout. With a series of activations happening at participating outlets and bars until the end of March, the brand has lined up an array of exciting activities, games, and giveaways, especially for Guinness lovers to celebrate together.

Fire Up The Year Of The Dragon With Carlsberg's Spectacular Chinese New Year Celebration At PJ’s and Penang’s Shopping Mall!

Fire Up The Year Of The Dragon With Carlsberg's Spectacular Chinese New Year Celebration At PJ And Penang’s Shopping Mall!

Ignite the spirit of togetherness at Carlsberg's Brewing Prosperity Together CNY Bazaar, where tradition meets a modern twist.

Carlsberg leadership team ‘Brewing Prosperity Together’ (from left) Pearl Lai, Corporate Affairs & Sustainability Director; Vivian Gun, Chief Financial Officer; Olga Pulyaeva, Marketing Director; Stefano Clini, Managing Director; Gary Tan, Sales Director; Pauline Lim Human Resources Director and Koh Poi San, Legal & Compliance Director and Company Secretary

[PRESS RELEASE]

Get ready to experience a Chinese New Year (CNY) showcase like no other with Carlsberg's ‘Brewing Prosperity Together’ CNY Bazaar. The brewer is ushering in the Year of the Dragon with two unique CNY Bazaars and inviting consumers to celebrate prosperity and festive beer-drinking experiences at the 1 Utama Shopping Centre, Petaling Jaya, and Gurney Paragon, Penang.

Tiger Beer Launches Its 2024 ‘Cheers to A Bolder Tomorrow’ Campaign

Tiger Beer Launches Its 2024 

‘Cheers to A Bolder Tomorrow’ Campaign

Tiger Beer encourages Malaysians to celebrate their courageous achievements and set even bolder ambitions for the year ahead

[PRESS RELEASE]

11th January 2024, KUALA LUMPUR – In Chinese culture, the dragon is deemed a potent and desirable zodiac symbol - when coupled with the spirit of the tiger, they represent a formidable force. This is why Tiger Beer encourages consumers to recognize their courageous achievements and set even bolder ambitions for the Year of the Dragon. With exciting promotions and activities filled with unstoppable ‘huat,’ the ‘Cheers to a Bolder Tomorrow’ campaign was officially launched today at Sunway Velocity Mall to much fanfare.

Soar into the Year of the Dragon 2024 With Carlsberg’s Exclusive Chinese New Year Cans And Bottles!

Soar into the Year of the Dragon 2024 With Carlsberg’s Exclusive Chinese New Year Cans And Bottles!

Celebrate ‘Brewing Prosperity Together’ this Chinese New Year while enjoying Prosperity & Smoothness throughout the festive season

[PRESS RELEASE]

SHAH ALAM, 2 January 2024 – Carlsberg’s CNY campaign ‘Brewing Prosperity Together’ is back with another exciting array of artist-edition festive packaging, captivating events, and exclusive promotions that promise to bring people together in the spirit of celebration. The essence of ‘Brewing Prosperity Together’ or 合家团圆，喜乐龙龙is aimed at elevating much-anticipated reunions with loved and dear ones whilst ushering in prosperity and smoothness for the year ahead.

Cheers To A Bolder Tomorrow With Tiger This Year Of The Dragon

Cheers To A Bolder Tomorrow With Tiger This Year Of The Dragon

Tiger is ushering in the new year with exciting nationwide promotions, in-mall experiences, exclusive merchandise, and a ‘Bolder Tomorrow’ Instagram Filter specially for Malaysians.

[PRESS RELEASE]

People often set goals for the new year but don’t always take the time to acknowledge the progress they have made. With the formidable force of the Tiger and the Dragon this Chinese New Year (CNY), Tiger Beer wants Malaysians to celebrate their courageous achievements and be inspired to set even bolder ambitions for the year ahead. This is why the brand is kicking off its CNY 2024 campaign with even more exciting activations and promotions to “Cheers to a Bolder Tomorrow” together.

Living Up #BestWithCarlsberg Moments at A Luxury Weekend Getaway!

Living Up #BestWithCarlsberg Moments

At A Luxury Weekend Getaway!

Treating beer lovers to unparalleled luxury, adventure, and, of course, Carlsberg's finest brews

SHAH ALAM, 31 October 2023 – Carlsberg has once again demonstrated its commitment to creating exceptional experiences for beer lovers, this time via its #BestWithCarlsberg luxury weekend getaway. True to the brand’s constant efforts for improvement and refinement in the progressive pursuit of better, the exclusive excursion for 280 consumers, worth RM50,000 each, turned out to be a memorable and extraordinary event, leaving consumers with cherished memories that will last a lifetime.