Carlsberg Malaysia Celebrates Unwavering Consumer Trust with Dual Win at Putra Brand Awards 2024!

Carlsberg Malaysia Celebrates Unwavering Consumer Trust with Dual Win at Putra Brand Awards 2024!

Carlsberg Malaysia proudly raises a toast to its incredible consumers, whose trust and loyalty have led the company to an outstanding double victory at the esteemed Putra Brand Awards 2024. These accolades highlight the brewer’s unwavering commitment to providing only the finest brews to Malaysians while setting new standards in quality and innovation.  

Carlsberg Smooth Draught Celebrates Bornean Cultural Pride With The 4th Year Of #RaikanKebanggaan Sabah & Sarawak Campaign

Carlsberg Smooth Draught Celebrates Bornean Cultural Pride With The 4th Year Of #RaikanKebanggaan Sabah & Sarawak Campaign

Consumers are in for a vibrant, fun-filled celebration this Gawai and Kaamatan as Carlsberg Smooth Draught delivers the best of Sabah and Sarawak’s Bornean culture.

[PRESS RELEASE]

SHAH ALAM, 14 May 2024 – The 'Raikan Kebanggaan Sabah & Sarawak' Campaign by Carlsberg Smooth Draught is back by popular demand for its fourth consecutive year and promises to bring even more artistic vibes to celebrate the pride of Sabah and Sarawak's heritage, culture, and natural wonders.

Score Big with Carlsberg’s Ultimate Football Staycation!

Score Big with Carlsberg’s Ultimate Football Staycation!

Carlsberg rewards dedicated football fans with the ultimate viewing party, where they can freely

cheer and roar into the wee hours of the morning.

[PRESS RELEASE]

SHAH ALAM, 21 May 2024 – Carlsberg, your go-to beer for match days, is taking your love for the game to the next level with the ultimate Carlsberg Football Staycation. Last year, Carlsberg treated 280 beer lovers to an all-expense-paid private island luxury getaway to Langkawi. Building on this dedication to create moments that unite people, Carlsberg is upping the ante this year by offering an unprecedented money-can't-buy football experience, made #BestwithCarlsberg.

Fire Up The Year Of The Dragon With Carlsberg's Spectacular Chinese New Year Celebration At PJ’s and Penang’s Shopping Mall!

Fire Up The Year Of The Dragon With Carlsberg's Spectacular Chinese New Year Celebration At PJ And Penang’s Shopping Mall!

Ignite the spirit of togetherness at Carlsberg's Brewing Prosperity Together CNY Bazaar, where tradition meets a modern twist.

Carlsberg leadership team ‘Brewing Prosperity Together’ (from left) Pearl Lai, Corporate Affairs & Sustainability Director; Vivian Gun, Chief Financial Officer; Olga Pulyaeva, Marketing Director; Stefano Clini, Managing Director; Gary Tan, Sales Director; Pauline Lim Human Resources Director and Koh Poi San, Legal & Compliance Director and Company Secretary

[PRESS RELEASE]

Get ready to experience a Chinese New Year (CNY) showcase like no other with Carlsberg's ‘Brewing Prosperity Together’ CNY Bazaar. The brewer is ushering in the Year of the Dragon with two unique CNY Bazaars and inviting consumers to celebrate prosperity and festive beer-drinking experiences at the 1 Utama Shopping Centre, Petaling Jaya, and Gurney Paragon, Penang.

Living Up #BestWithCarlsberg Moments at A Luxury Weekend Getaway!

Living Up #BestWithCarlsberg Moments

At A Luxury Weekend Getaway!

Treating beer lovers to unparalleled luxury, adventure, and, of course, Carlsberg's finest brews

SHAH ALAM, 31 October 2023 – Carlsberg has once again demonstrated its commitment to creating exceptional experiences for beer lovers, this time via its #BestWithCarlsberg luxury weekend getaway. True to the brand’s constant efforts for improvement and refinement in the progressive pursuit of better, the exclusive excursion for 280 consumers, worth RM50,000 each, turned out to be a memorable and extraordinary event, leaving consumers with cherished memories that will last a lifetime. 

Carlsberg Malaysia Celebrating Global Beer Responsible Day Partnering With BuddyDriver by TREVO To Offer Discounted Rides In Kuala Lumpur

Brewer’s #CELEBRATERESPONSIBLY Goes Bar Hopping in KL’s 50 Trendiest Hotspots!

Enjoy happy hour with peace of mind this Global Beer Responsible Day as Carlsberg Malaysia’s employee ambassadors ramp up action.

[PRESS RELEASE]

SHAH ALAM, 3 October 2023 – Celebrating Global Beer Responsible Day this year, Carlsberg Malaysia partnered with BuddyDriver by TREVO to offer discounted rides for consumers, making bar hopping safer at 50 bars and pubs in Kuala Lumpur. Thirty-three employees supported the campaign by volunteering to be a #CELEBRATERESPONSIBLY employee ambassador, spreading the importance of responsible consumption and advocating against drink-driving.

Carlsberg Smooth Draught Fires Up the Senses with the Return of ‘Real Spicy, Real Smooth’

Carlsberg Smooth Draught Fires Up the Senses with the Return of ‘Real Spicy, Real Smooth’

Be part of a sensorial excursion that celebrates the duet of smooth and spicy, all under one enigmatic space!

[PRESS RELEASE]

Building on its success of captivating the taste buds of avid foodies. Last year, Carlsberg Smooth Draught's Real Spicy, Real Smooth returned to the fore with an even more enticing and thrilling food and beer escapade. As a brand that takes pride in delivering memorable experiences, the Real Spicy Real Smooth campaign promises a new take on the unique gastronomic expedition, crafted to evoke a harmonious union between fiery delicacies complemented by the smoothness of Carlsberg Smooth Draught.

Carlsberg Malaysia Chinese New Year 2022 Celebration At KL Chinatown - Coming Together for a Smoother Year

Carlsberg Malaysia Chinese New Year 2022 Celebration

At KL Chinatown -Coming Together for a Smoother Year

CHINESE NEW YEAR CELEBRATION: Having had a rather muted Chinese New Year (CNY) celebration for the past two years, Carlsberg invites everyone to come together to support local art, culture, food and beverage (F&B) at KL’s heritage core, Petaling Street. Setting up at REXKL from 17 January to 13 February, Carlsberg has curated a one-month immersive CNY celebration.

Carlsberg Malaysia To Reach 100% Vaccination Goal For Employees & Contractors Via SELVAX

Carlsberg Malaysia to Reach 100% Vaccination Goal 

Brewer secures 600 vaccinations via Selvax for employees and contractors as part of health & safety measures 

Heeding the call for COVID-19 herd immunity as a viable step towards national economic recovery, Carlsberg Malaysia has fully sponsored vaccinations for 600 employees and third-party vendors towards its goal of having 100% of its on-site workforce fully vaccinated by the end of July or early August, providing a safe workplace in preparation for reopening when permitted. 

Carlsberg Launches CHEERS TO FOOTBALL Limited-Edition Packaging

Carlsberg Pays Tribute To Fans In Limited-Edition ‘Cheers To Football’ Series 

A toast to football fans and beer lovers nationwide with attractive prizes and RM10,000 cash to be won in Carlsberg’s football promotion 

Carlsberg Malaysia unveils limited-edition CHEERS TO FOOTBALL packaging in its third CELEBRATE theme series, a tribute to football fans who bring the sport to life with passion and soul! For a limited time only, Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans and bottles come in collectible football-themed packaging coined “By Appointment To The Football Fans of Malaysia”. The campaign pays homage to Carlsberg’s longstanding support of football and appreciation towards football fans as they put their club allegiances aside, uniting to be the biggest football family in the world! 

CARLSBERG Lifted The Spirits Of Close to 500 Winners From Its "CELEBRATE Abundance Harvest Campaign"

CLOSE TO 500 CARLSBERG DRINKERS CELEBRATE ABUNDANCE THIS HARVEST 

Lucky Sabahan and Sarawakian consumers take home electronic gadgets from Carlsberg’s Harvest promotion to stay connected with loved ones amid pandemic 

While the Harvest celebration will be a low-affair this year amid the nationwide MCO, Carlsberg lifted the spirits of close to 500 winners from its CELEBRATE Abundance Harvest campaign. For the first time ever, Carlsberg launched a series of Harvest-themed cans across Carlsberg Danish Pilsner and Carlsberg Smooth Draught to usher the Kaamatan and Gawai festivals. Kickstarted in March, Carlsberg’s Harvest promotion offers attractive merchandise including electronic gadgets to help beer lovers stay connected with their loved ones while apart amid the pandemic. 

CARLSBERG SMOOTH DRAUGHT REFRESHES ‘NEW LOOK’ FOR AN EVEN SMOOTHER SENSATION!

CARLSBERG SMOOTH DRAUGHT REFRESHES ‘NEW LOOK’ FOR AN EVEN SMOOTHER SENSATION!

Carlsberg Smooth Draught unveils “New Look, Same Smooth Brew” across its refreshed packaging and is now available on tap for a better drinking experience.

PRESS RELEASE

Shah Alam, 12 April 2021 – Carlsberg Smooth Draught unveils a brand-new modernistic look to create an even smoother drinking experience! In Carlsberg’s continuous pursuit of better, consumers can now enjoy a refreshed look and feel with the same great taste in the Danish-inspired local brew. The debut of Carlsberg Smooth Draught’s new look is now complete across its product family from cans, bottles and now even available on taps making this smooth liquid more accessible to consumers!

CARLSBERG CELEBRATES THE FESTIVAL OF ABUNDANCE WITH LIMITED-EDITION HARVEST CANS

CARLSBERG CELEBRATES THE FESTIVAL OF ABUNDANCE 

WITH LIMITED-EDITION HARVEST CANS

Following the merriment of CNY limited-edition packaging, Carlsberg launches the second series of its ‘CELEBRATE’ theme with first-of-its-kind festive cans in conjunction with Gawai and Kaamatan festivals 

[PRESS RELEASE]

A deeply rooted tradition observed in Sabah and Sarawak is the annual thanksgiving Harvest festival marking the bountiful abundance of rice harvesting. To commemorate the festivities, Carlsberg launches first-of-its-kind Harvest packaging that accentuates tribal elements and icons of paddy on Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans. 

Carlsberg’s 2021 Chinese New Year With Limited Edition Flaming Red & Fiery Carlsberg Danish Pilsner & Carlsberg Smooth Draught

Celebrate Prosperity, Cheers Together with Carlsberg for a Fiery, Gold OXpicious Year Ahead! 

Wishing Beer Lovers Prosperous and Better Times ahead, Carlsberg Malaysia launched its Chinese New Year campaign themed ‘Celebrate Prosperity, Cheers Together’ in celebration of Year of the Golden Ox.

Celebrate Prosperity, Cheers Together with Carlsberg for a Fiery, Gold OXpicious Year Ahead!

Celebrate Prosperity, Cheers Together with Carlsberg for a Fiery, Gold OXpicious Year Ahead! 

Carlsberg’s 2021 Chinese New Year consumer promotion offers exclusive rewards including Limited-Edition 3-Litre Carlsberg Red Bottles, Carlsberg Luggage Bags, Poker Sets, Board Game, RM100 cash ang pau, eWallet credits and more! 

Wishing Beer Lovers Prosperous and Better Times ahead, Carlsberg Malaysia launched its Chinese New Year campaign themed ‘Celebrate Prosperity, Cheers Together’ in celebration of Year of the Golden Ox. Carlsberg is upping the festivities with auspicious hues of flaming red and fiery gold, stemming from Carlsberg Danish Pilsner and Carlsberg Smooth Draught bottles and cans, which features the Golden Ox to symbolise resilience and persistence as we welcome a better year ahead. 

Carlsberg Malaysia Help Malaysia’s Bars Come Back Stronger When You Adopt a Keg

Help Malaysia’s Bars Come Back Stronger When You Adopt a Keg 

Carlsberg Malaysia helps F&B businesses recover after MCO by rewarding consumers with 20,000 complimentary glasses at their local bars 

Carlsberg Malaysia

Enjoy Free Draught Beer When You Adopt a Keg!

PRESS RELEASE

During the Movement Control Order (MCO), refreshing kegs of Carlsberg beer have been sitting lonely in empty bars. Bad for business owners, and sad for fans of Probably the Best Beer in the World. 

To get consumers back into their favourite hangouts and help businesses get back on their feet, Carlsberg Malaysia has introduced Adopt a Keg – an initiative that rewards consumers who have purchased Carlsberg for home consumption with free draught beer they can redeem at local F&B outlets when the MCO restrictions are lifted. 

Carlsberg Provides a Safer Learning Environment for 1 Million Students Amid Covid-19

Carlsberg Provides a Safer Learning Environment for 1 Million Students Amid Covid-19 

All applications for Carlsberg Malaysia’s Safer Schools campaign to receive thermometers, with disinfection services for all schools within Covid-19 “red zones”  

Carlsberg Provides a Safer Learning Environment for 1 Million Students Amid Covid-19 

When the Movement Control Order (MCO) is finally lifted, parents and teachers of an estimated 1 million schoolchildren can breathe a sigh of relief as Carlsberg Malaysia has expanded its Safer Schools contribution to cover all applications, providing safer and worry-free learning environments when classes resume. 

Win Carlsberg’s New Premium Stem Glass In Malaysia

Win Carlsberg’s New Premium Stem Glass

Carlsberg gives beer lovers nationwide the opportunity to win its new stem glass and own a piece of history with its classic glassware giveaway

Win Carlsberg’s New Premium Stem Glass

Carlsberg fans can rejoice as Carlsberg is offering beer lovers across the country the chance to win its new and premium-looking stem glass which has been taking over bars, pubs and bistros by storm. Read More ...

CARLSBERG MALAYSIA LAUNCHES CHINESE NEW YEAR 2019 "PROSPERITY BEGINS WITH A POP!" CAMPAIGN

CARLSBERG MALAYSIA LAUNCHES CHINESE NEW YEAR 2019

"PROSPERITY BEGINS WITH A POP!" CAMPAIGN

Auntie Lilly and hubby, Uncle Hong was totally excited when invited to attend Carlsberg's Chinese Year New 2019 Campaign launch ~ “Prosperity Begins with a POP!” with a grand gala dinner on 8 January 2019 in town.

Managing Director Lars Lehmann, Chairman Datuk William Toh flanked by the management team of Carlsberg Malaysia officiated Carlsberg’s CNY campaign “Prosperity Begins With A POP!” 
 L-R: Lew Yoong Fah, Piotr Zajac, Gary Tan, Datuk William Toh, Lars Lehmann, Pearl Lai, Felicia Teh, Caroline Monreau & Lim Chee Keat.

Carlsberg brought to LIVE “Prosperity Begins with a POP!” this Chinese New Year wishing consumers an abundance of Prosperity, Happiness, Wealth and Good Luck in vibrant red, green, pink and blue colours across its limited-edition packaging, promotions and campaign activities. Read more here...

ENJOY CARLSBERG AND CARLSBERG SMOOTH DRAUGHT TO WIN ‘PROBABLY THE BEST PARTY’ OF THE YEAR!

ENJOY CARLSBERG AND CARLSBERG SMOOTH DRAUGHT TO WIN ‘PROBABLY THE BEST PARTY’ OF THE YEAR! 

50 lucky winners to host awesome bash with 80 friends for once-in-a-lifetime ‘ex-beer-ience’ compliments of Carlsberg! 

 ENJOY CARLSBERG AND CARLSBERG SMOOTH DRAUGHT TO WIN ‘PROBABLY THE BEST PARTY’ OF THE YEAR! 

We were delighted to be invited to Carlsberg's “Probably The Best Party” Celebration recently at The Roof last Friday. Guests and media had a first-hand experience of “Probably The Best Party” held at The Roof on 9th November 2018 brought exclusively by “Probably The Best Beer In The World”, Carlsberg, as a sneak peeks of the much anticipated and exciting First Prize win offered for this promotional campaign. 

Hundreds of invited media, guests and social media influencers enjoyed probably the best night of fun at Carlsberg’s Probably The Best Party as they experienced first-hand the five Probably The Best Party themes – Oriental, Kollywood, German, Sports and Karaoke.