CARLSBERG MALAYSIA LAUNCHES CHINESE NEW YEAR 2019
"PROSPERITY BEGINS WITH A POP!" CAMPAIGN
Auntie Lilly and hubby, Uncle Hong was totally excited when invited to attend Carlsberg's Chinese Year New 2019 Campaign launch ~ “Prosperity Begins with a POP!” with a grand gala dinner on 8 January 2019 in town.
Carlsberg brought to LIVE “Prosperity Begins with a POP!” this Chinese New Year wishing consumers an abundance of Prosperity, Happiness, Wealth and Good Luck in vibrant red, green, pink and blue colours across its limited-edition packaging, promotions and campaign activities. Read more here...
Held at Hao Xiang Chi Seafood in Pudu, Kuala Lumpur, Carlsberg Malaysia feted approximately 500 trade partners and media guests to an enthralling and sumptuous CNY campaign launch gala dinner. Guests were captivated by the adaptation of the vibrant and colourful bottle caps and cans in red, green, pink and blue which painted a colourful ambience and celebratory festive mood.
Guests experienced the true CNY festive cheer as they engaged in the ongoing activities and promotions of Carlsberg’s “Prosperity Begins With A POP!” campaign carried out across pubs, restaurants, food courts, coffee shops as well as super-and-hypermarkets.
|Lars Lehmann, Carlsberg’s Managing Director With Feng Shui Consultant Dato' Joey Tap & Corporate Communications & CSR Director Of Carlsberg M'sia Pearl Lai|
“Proud to be in the forefront of innovation, we celebrate this CNY with not just one colour – red but three, adding vibrant green, pink and blue - to Carlsberg and Carlsberg Smooth Draught bottles and cans, giving a modern twist to the four Chinese greeting messages of Prosperity, Happiness, Wealth and Good Luck!” Lars Lehmann, Carlsberg’s Managing Director, said in his opening address.
Guests engaged in various fun and exciting activities like having a first-hand experience at the replicated “Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays!” booth where they got to “POP” a giant Carlsberg Smooth Draught can stand a chance of winning RM800 worth of groceries all paid for by Carlsberg and beers!
|Better Luck Next Time, I Didn't The RM 800 Groceries But A Can Of Somersby At The 'POP' A Gaint Carlsberg Smooth Draught Booth|
Back by popular demand for the third consecutive year, “Probably The Best CNY Shopping Experience” activations will be held at participating supermarkets and hypermarkets on 12, 13, 19, 20, 21, 24, 26 and 27 January 2019. Thus far, 65 winners got lucky at the activations that took place on 30 December, 5 and 6 January winning the Grand Prize of groceries all paid for by Carlsberg!
Check your forecast for 2019 on CarlsbergMY’s Facebook Page as renowned Feng Shui consultant Dato’ Joey Yap unveils his predictions for the 12 Chinese Zodiac signs in relation to the elements of Prosperity, Happiness, Wealth and Good Luck.
Stand a chance to win fantastic grand prizes consisting of electronic mahjong table sets that auto shuffles and sorts the game tiles that comes in two sets for convenience and hassle-free enjoyment! Other exciting prizes like limited edition mahjong sets, RM100 ang paus and playing cards are up for grabs too! All you need to do is check the winning icon under the bottle caps when enjoying Carlsberg and Carlsberg Smooth Draught big bottles at coffee shops and food courts.
|Lars Lehmann leading the Yee Sang toss at the launching ceremony of “Prosperity Begins With A POP!” with guests|
Own mahjong set by topping up RM88 when they buy two cartons of Carlsberg or Carlsberg Smooth Draught AND one carton of Somersby (any variant) OR one carton of Kronenbourg 1664 Blanc. Meanwhile, Tesco is giving away FREE mahjong sets when consumers spend RM600 on Carlsberg Malaysia products.
“Prosperity Begins With A POP!” also at bistros, restaurants and pubs when consumers enjoy Carlsberg or Carlsberg Smooth Draught to get a deck of playing cards and stand to win an RM100 beer voucher!
At the gala dinner, we were treated to specially curated dinner menu prepared and infused with Carlsberg's alcoholic drinks such as:
|Oriental Somersby Yee Sang|
|Kronenbourg 1664 Blanc Lobster Salad|
|Carlsberg Smooth Draught Braised Abalone|
|Carlsberg Steamed Estuary Grouper|
|Connor's Pork Ribs|
|Carlsberg Superior Chicken Rice|
It was a memorable event for guests as they took home a timely personalised gift pack each containing Carlsberg and Carlsberg Smooth Draught featuring the four festive colours with their zodiac and names calligraphed on it.
|Great Meeting Joanne Wee, The Selfies Queen, Also A Lifestyle Blogger|
|Cheers To A Wonderful 2019 Year Ahead|
L-R Bowie Cheong, Joyce & Tommy Tong