Carlsberg Smooth Draught Celebrates Bornean Cultural Pride With The 4th Year of #Raikan Kebanggaan Sabah & Sarawak Campaign

Carlsberg Smooth Draught Celebrates Bornean Cultural Pride With The 4th Year of #Raikan Kebanggaan Sabah & Sarawak Campaign

Consumers are in for a vibrant, fun-filled celebration in Gawai and Kaamatan as Carlsberg Smooth Draught delivers the best of Sabah and Sarawak’s Bornean culture.

[PRESS RELEASE]

SHAH ALAM, 12 June 2024 – The 'Raikan Kebanggaan Sabah & Sarawak' Campaign by Carlsberg Smooth Draught is back by popular demand for its fourth consecutive year and promises to bring even more artistic vibes to celebrate the pride of Sabah and Sarawak's heritage, culture, and natural wonders.

Continuing the brand’s mission in promoting the people and culture of Sabah and Sarawak through supporting ‘By Local, For Local,’ Carlsberg Smooth Draught once again collaborates with local tattoo artist legends Ernesto Kalum and Carlos Benny to relaunch last year’s artist-edition packaging featuring the iconic Hornbill and Orangutan, the traditional Longhouse, the classical Sape, as well as the rare Rafflesia and the magnificent Mount Kota Kinabalu.

That’s not all! The six masterpieces that adorn the Carlsberg Smooth Draught cans and bottles now leap off the canvas as it takes centre stage in a collectible six-coaster gift set. Consumers can collect the miniature portraits, each serving as an individual coaster showcasing a captivating icon. When all six coasters are placed together, they reveal a breathtaking mural celebrating the local pride and beautiful wonders of Sabah and Sarawak, making every drinking occasion in Borneo #BestWithCarlsberg.

“We believe that celebrations are always best with Carlsberg Smooth Draught. This Gawai and Kaamatan, we are raising a glass to the stunning culture and nature of Sabah and Sarawak and to the incredible spirit of community so warmly felt here. In addition to the relaunch of ‘Raikan Kebangaan Sabah and Sarawak’ artist-edition packaging and promotions, we raised the bar by hosting an immersive experiential event in Kuching and sponsoring several Gawai and Kaamatan festival celebrations for our Sabahan and Sarawakian friends,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.

Currently running, consumers in Sabah and Sarawak can stand a chance to win cool gadgets with the likes of an iPhone 15 Pro, an iPad Air, or an Apple Watch Series 9* with any purchase of RM120 worth of Carlsberg Danish Pilsner or Carlsberg Smooth Draught at any participating bars and pubs; 4 big bottles at food courts and coffee shops; a carton at super/hypermarkets or 2 cans from convenience stores, retail outlets or 99Speedmart respectively. Except for convenience stores and 99Speedmart, consumers can also redeem an exclusive artist-edition coaster gift set with their purchase while stocks last.

Set to be a #BestWithCarlsberg moment, visit https://carlsbergsabahsarawak.com to find out more about the campaign. ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg Smooth Draught’s latest activities and giveaways.

At Carlsberg Malaysia, we advocate responsible consumption, always remember if you drink, don’t 

drive – #CELEBRATERESPONSIBLY.

*Apple is not a participant or sponsor of this promotion/contest.