McDonald’s BURGER SYOK Launch
'Discover The World' Campaign With Lat
Being a die-hard fan of McDonald's burgers and fries, I was pretty excited to hear about their latest campaign with Datuk Lat on the introduction of McDonald's Burger Syok at a recently opened flagship restaurant in Putrajaya. Datuk Lat was my all-time-favourite Malaysian cartoonist and I basically grew up reading his comic art in the newspaper every day. His comics were funny, down-to-earth and something we can relate to our daily life.
Thumbs To McDonald's Burger Syok with Datuk Lat & Azmir Jaafar, Managing Director of McDonald’s Malaysia
McDonald’s Malaysia is giving Malaysians a taste of home with the introduction of Burger Syok. Available from 22 August to 16 September 2016, the burger is McDonald’s second limited time offer product launched under ‘Discover the World’ – a campaign that promises to bring the sights, sounds and tastes of different places from around the world to McDonald’s restaurants nationwide.
Inspired by the heady melting pot of flavors distinctive to Malaysia; Burger Syok celebrates the one thing that all Malaysians cannot resist – a love for all things spicy. McDonald’s Burger Syok is a scrumptious offering; featuring a whole chicken thigh grilled to melt-in-the-mouth tenderness, topped with a spicy Syok sauce and sandwiched between warm toasted black and white sesame seed bun with crisp and fresh mixed vegetables.
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| Datuk Lat's Special Appearance At The Burger Syok Launch |
In conjunction with the launch of Burger Syok, McDonald’s has also teamed up with beloved cartoonist, Datuk Lat, to further amp up the Malaysian experience when enjoying Burger Syok. This collaboration showcases Lat’s iconic characters celebrating Malaysia’s diversity and collective uniqueness and will be prominently featured in stores nationwide as well as product packaging for Burger Syok.
“Most Malaysians grew up enjoying Datuk Lat’s work – seeing their own personal stories mirrored in his captivating vignettes of Malaysian life. On our part, McDonald’s Malaysia too has served as the backdrop for many of our customers’ fondest memories for over 34 years – growing to become one of Malaysia’s most favorite quick service restaurants. Therefore, this collaboration is very meaningful to us here at McDonald’s Malaysia as we aim to bring Malaysians together over our shared love and interests – particularly as we approach the upcoming celebration of Merdeka and Malaysia Day,” said Azmir Jaafar, Managing Director of McDonald’s Malaysia.
Datuk Lat made a special appearance during the Burger Syok launch, sketching out his famous characters live on stage, followed by a meet and greet session with adoring fans.
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| McDonald's 2 Days Carnival In Putrajaya |
His performance was one of the highlights of a two-day carnival also hosted by McDonald’s at its most recently opened flagship restaurant in Putrajaya, featuring games, dance performances and aerobics sessions with Ronald McDonald.
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| McDonald's Burger Syok |
Burger Syok is priced at RM11.95 (Ala carte) and RM14.99 (Regular McValue meal – with regular fries and a Frozen Fanta).
Watch This "Semestinya Syok Dengan Burger Syok" Video
For more information, visit: www.mcdonalds.com.my
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