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Friday, 19 August 2016

Fonterra Brands Malaysia Official Launch Of Its All New Anchor Food Professionals in Malaysia

Official Launch Of  Anchor Food Professionals

Auntie Lilly had a real cheesy affair today at PJ Hilton to witness the media launch of FONTERRA's all new "Anchor Food Professionals" in Malaysia. 

 Anchor Food Professionals 
Commercial Packaging Of Processed Cheddar Cheese

 Anchor Food Professionals 
Commercial Packaging Of EXTRA STRETCH Shredded Mozzarella Cheese

This is an exciting milestone for FONTERRA Brands Malaysia launching the all-new "Anchor Food Professionals" this year as they are celebrating their 40 years in Malaysia. Now, with the massive growth worldwide and busier lifestyles, more and more people have little time to cook at home and choose to grab food on-the-go or dining out.

 Processed Cheddar Cheese

EXTRA STRETCH Shredded Mozzarella Cheese

Globally the Foodservice market is growing at a rate of 6% per year. Capitalising on the growth of the foodservice sector, dairy giant FONTERRA from New Zealand will be rolling out its new global food services brand, Anchor Food Professionals. 

In Malaysia, Anchor brand is already a leader in the dairy segment. when we dine in restaurants, hotels, cafes, bakeries or grab and go from quick service restaurants, chances are we would have a taste of FONTERRA's dairy products such as its super cheesy and extra stringy Anchor mozzarella cheese, Anchor culinary creams, cream cheese, and not forgetting their awesome butter.

Miss Linda Tan
 Head of Anchor Food Professionals Malaysia

Speaking at the unveiling of the Anchor Food Professionals brand and team, Ms Linda Tan, Head of Anchor Food Professionals Malaysia, said that Malaysia is one of the first markets to roll out the new proposition which will see them acting as true consultants, working behind the scenes to deliver exciting new tastes and products for chefs, bakers, caterers, commercial kitchens, hotels, restaurants, quick service restaurants, and cafes.

The team will assist businesses with all aspects of their operations, from front-of-house presentation, and pricing and promotion, to enhancing yield and taste delivering exciting new menu options.

"With the rapid growth in the food services business due to the changing lifestyles of consumers, Anchor Food Professionals will help our customers keep up with this growth. Our food experts and in-house chefs will help food operator take their businesses to a different level, giving them a competitive edge", said Ms Tan.

By getting to know their customers' businesses, Anchor Food Professionals is using this knowledge and optimising dairy ingredients using Fonterra's world leading research and development capability to meet the specific needs of chefs, bakers, and restaurant owners.

Globally, FONTERRA will be rolling out its all new Anchor Food Professional in over 50 countries with over 5,000 customers. The team expects to be an NZ$5Billion business by 2023 with this move, putting the brand neck-to-neck with leading consumer brands worldwide.

The event also showcased Anchor's series of cakes, pastries and buns specially created by FONTERRA's own in-house patisserie chefs using only top quality real butter, cream cheese, milk and cream from its popular Anchor's range.

 Colourful Fruit Cakes

Guests were treated some of the best-tasting pastries and cakes together with coffee or tea at this mini tea party hosted by  Anchor Food Professionals today. 

Cream Cheese Mini Buns

My top mark goes to the melt-in-mouth Cream Cheese Bun. I simply loved the taste and texture, the bun was soft and fluffy while cream cheese filling was smooth and intense.  The cute mini bunsure hits all the right spots for anyone to try it!  

 Assorted Butter Cakes

Delicate French Confectionery

 Local Delights Of Cheese Naan Bread

Mouth-Watering Mini Mushroom Pies

Watch This Video ~ Introducing Anchor Food Professionals

Fonterra’s new global foodservice brand Anchor Food Professionals works alongside customers to bring business and product solutions to the achieve their best.

For More Information, Go To Their Website: www.anchorfoodprofessionals.com 

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1 comment:

  1. Auntie Lilly was at the FONTERRA Brands Malaysia Official Launch of Anchor Food Professionals, an elite team of professionals comprising of their food experts & in-house chefs to assist their customers in business & product solutions; taking businesses to a different level, giving them a competitive edge!


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