Say Hello To The New Somersby Shandy: Chinese New Year With The New Somersby Shandy

Say Hello to the New Somersby Shandy

Refreshing moments get brighter this Chinese New Year with Somersby’s No-Nonsense Innovation

[PRESS RELEASE] 

As families gather and celebrations fill the air this Chinese New Year, Somersby, known for its fruit-flavoured alcoholic drinks, is adding a refreshing way to celebrate with Somersby Shandy! Exclusively available in Malaysia and Singapore, Somersby Shandy marks the brand’s first step into the shandy category, blending the crisp zest of lemonade with a smooth hint of beer. With just 0.5% ABV and conveniently packed in 320ml cans, it’s a crisp and refreshing choice that shows Somersby is more than just a cider brand.

Best served chilled, Somersby Shandy is made for joyful gatherings – whether you’re welcoming guests during open house visits, raising a toast at reunion dinners, or enjoying a relaxed afternoon with friends and family. Its bright, citrusy refreshment pairs perfectly with the warmth and joy of the Chinese New Year, making every gathering extra special.

Staying true to Somersby’s playful yet No-Nonsense spirit, this latest addition offers a refreshingly uncomplicated and effortlessly enjoyable experience. From Somersby's renowned range of fruit ciders to the introduction of Somersby 0.0 and now Somersby Shandy, the brand continues to delight consumers with uncomplicated, feel-good options that fit any occasion.

“Somersby has always been driven by giving our consumers fun, quality options that fit seamlessly into their lives,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “Somersby Shandy marks our second innovation of the year and perfectly reflects our No-Nonsense spirit – simple, refreshing, and full of fun. We believe that great drinks don't need to be complicated; they just need to taste good and bring people joy.”

To make this CNY even more rewarding, Somersby is teaming up with JYNNS for the third consecutive year to offer exclusive Chinese New Year gifts, along with in-store sampling at selected supermarkets nationwide. Shoppers can look forward to tasting the new Somersby Shandy while picking up something special to complement their festive celebrations.

Available at participating supermarkets, hypermarkets, and online platforms nationwide, Somersby Shandy is ready to bring a splash of fun and refreshment to your Chinese New Year celebrations and everyday moments.

For the latest Somersby promotions and activities, follow @SomersbyMY on Facebook www.facebook.com/SomersbyMy and Instagram www.instagram.com/somersbymy. Learn about Somersby and its refreshing range of ciders at www.somersby.com/my/. All activities are open to non- Muslims aged 21 years and above.

At Carlsberg Malaysia, we advocate responsible consumption. Always remember: if you drink, don’t drive – #CELEBRATERESPONSIBLY.