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Thursday 26 April 2018

McDonald’s Introduces Nasi Lemak Burger In Celebration Of Malaysian's Love For Nasi Lemak

McDonald’s Introduces Nasi Lemak Burger 
In Celebration Of Malaysian's Love For Nasi Lemak
Available for a limited time, the new Nasi Lemak Burger also honours local nasi lemak vendors who have kept the traditional taste alive!
McDonald’s introduces Nasi Lemak Burger in celebration of Malaysians’ love for the traditional, favourite local food!

It was indeed an exciting day today for me and fellow Malaysian especially for Nasi Lemak Lovers in town as we unveiled McDonald’s 'NASI LEMAK BURGER', the much-awaited Malaysia national dish, a traditional, favourite local food. Malaysians can now savour McDonald’s take on nasi lemak, as they introduce the Nasi Lemak Burger to celebrate Malaysians’ love for the traditional and all-time favourite local food.

McDonald’s Introduces Nasi Lemak Burger

 Thumbs Up To Nasi Lemak Burger

Nasi Lemak Burger was inspired by local favourite, the juicy chicken thigh patty, a star ingredient of the burger. It's rich in aromatic coconut flavours and coated with cornflakes crunch for an extra crispy finish. 

Delight yourself in the new juicy yet crispy, coconut flavoured chicken thigh patty, coated with cornflake crunch Served between lightly toasted semolina buns, the chicken thigh patty is layered with a golden fried egg, a bed of caramelised onions, crunchy cucumber slices, and paired with a dash of sweet yet spicy sambal sauce for that extra zing. All between lightly toasted roti. Mesti Sedap Gila! 

Excited About My First Bite Of The Delicious Nasi Lemak Burger 

Available for a limited time only starting from 26 April 2018, the locally-inspired Nasi Lemak Burger is set to tantalize one’s taste buds -- The fact, I enjoyed it was because of the generous portion of thick juicy coconut flavoured chicken thigh patty, crunchy on the outside with  cornflake coatings and yet still juicy on the inside.

The sambal sauce was sweet but not spicy enough for me though, but then the fried egg, caramelised onions, refreshing cucumber slices and all nestled in this a chilli infused bun, completed the overall act for a messy get-your-dirty yummy Nasi Lemak Burger.  

McDonald’s Malaysia Chief Marketing Officer, Melati Abdul Hai Giving Her Speech On The Nasi Lemak Burger 

Counting Down To The Launch

 McDonald’s Malaysia Chief Marketing Officer, Melati Abdul Hai Together With The Staff At McDonald's Kota Damansara Posing With Burger Nasi Lemak

McDonald’s Malaysia Chief Marketing Officer, Melati Abdul Hai, said McDonald’s takes pride in offering the Malaysian favourite. The McDonald’s Nasi Lemak burger is yet another locally-inspired menu item to join the ranks of other all-time local favourites. These include the Bubur Ayam, Cakoi and the very popular Ayam Goreng McD. 

In addition, McDonald’s Malaysia has also created a following for local flavours in its desserts menus such as the D24 Durian McFlurry, MILO McFlurry, Banana Pie, Pulut Hitam Pie, Red Bean Pie, Taro Pie and Cendol flavoured cone.

 Famous Local Nasi Lemak Vendors In Klang Valley

“McDonald’s Nasi Lemak Burger was inspired from the mouth-watering local nasi lemak sold by local vendors and we are proud to be able to pay tribute to them for keeping the nasi lemak legacy alive to this very day". 

“In honour of local nasi lemak vendors across the country as well as to celebrate Malaysians’ love for this popular dish, McDonald’s had invited six nasi lemak vendors to be part of the celebration today,” said Melati.

They are:

1. Nasi Lemak BK 4, Bandar Kinrara, Kuala Lumpur 
2. Nasi Lemak Angah, Sentul, Kuala Lumpur
3. Warung Sinarnor, Jalan Chan Sow Lin, Kuala Lumpur
4. Warung Rindu Pak Ya, Pantai Dalam, Kuala Lumpur
5. Nasi Lemak Mok Teh, Wangsa Maju, Kuala Lumpur
6. Barba Bros, Bandar Utama, Petaling Jaya

Nasi Lemak Angah, Sentul, Kuala Lumpur
 ( Since 2009 )
 
Warung Sinarnor, Jalan Chan Sow Lin, Kuala Lumpur
( Since 1970 )

Warung Rindu Pak Ya, Pantai Dalam, Kuala Lumpur
( Since 1997 )

Nasi Lemak Mok Teh, Wangsa Maju, Kuala Lumpur
( Since 2016 )

Barba Bros, Bandar Utama, Petaling Jaya
( Since 2017 )

McDonald's Honouring & Paying Tribute To The Nasi Lemak Vendors

Moving forward, McDonald’s will continuously seek to bring excitement to its menu with choices of meals that cater to the tastes of its diverse customers. “We want to get close to providing something for everybody -- simple, easy choices, that is of great value and tastes great.

“To achieve this will require us to be customer obsessed, constantly working on menu innovation, and have the agility to respond to the changing customer demands,” she added.
   
Nasi Lemak Burger In Toasted Semolina Bun 

“In line with our brand promise of making delicious feel-good moments easy for everyone, McDonald’s Malaysia will continue to focus on offering fresh and high-quality food at an exceptional value that all Malaysians can enjoy any time any day,” said Melati.

McDonald’s Nasi Lemak Burger is available for a LIMITED TIME Only at RM 14.95 for an a la carte and RM 16.95 for a Regular Set Meal, with French Fries & a 100PLUS.

So HURRY - drop by at your nearest McDonald's outlet now in your neighbourhood and get a taste of Malaysian's BEST  NASI LEMAK BURGER tomorrow!

Click Here For McDonald's Locations In Malaysia

For more information about the new Nasi Lemak Burger, go to their Official Website  www.mcdonalds.com.my or Facebook www.facebook.com/My.McDonalds 

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2 comments:

  1. Excited Today to be at the launch of McDonald's Nasi Lemak Burger with nasi lemak lovers of Malaysia! 😋😋😋.
    .
    I loved the new juicy yet crispy, coconut flavoured chicken thigh patty, coated with cornflake crunch Served between lightly toasted semolina buns, the chicken thigh patty is layered with a golden fried egg, a bed of caramelised onions, crunchy cucumber slices, and paired with a dash of sweet yet spicy sambal sauce for that extra zing. All between lightly toasted roti. Mesti Sedap Gila!
    .
    McDonald’s Nasi Lemak Burger is available across Malaysia from 26 April 2018 onwards.

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