Anchor Food Professional
ANCHOR FOOD PROFESSIONALS LAUNCHES
ARTISANAL PIZZAS THROUGH PIZZART CAMPAIGN
Anytime Is A Good Time For Some Cheesy Pizza!
Posing With Ms Linda Tan, Director of Anchor Food Professionals
I was back here again at The Cooking House in Bangsar for another exciting event. Being an avid cheese lover, I was delighted to be part of Anchor Food Professionals Launch of their 'Artisanal Pizzas Through PizzArt Campaign' last week. Cheese is a versatile ingredient to any kind of dishes, be it savoury or sweet, cheese brings out the character and being able to easily transform ordinary food into something crave-worthy! Read on for the more cheesy story, ya! 💋💋💋
Proving once again why they are the reigning leaders in the dairy food services segment, Anchor Food Professionals has launched an exciting campaign with their partners, and this time with a creation that Malaysians can’t resist – Pizza!
Linda Tan, Director of Anchor Food Professionals (Fourth from left) accompanied by Anchor Food Professionals’ Hot Cooking Chef; Chef Alex (Second from left) & Chef Noorfiruz (Third from left)
Presenting the Five Artisanal PizzArts ~ Pizza Bomb, Adjaruli Khachapuri, Mini Muffin Pizza, Pot Pie Pizza & the Flower Pizza
Celebrating pizza in all its shapes and sizes, the new campaign called “PizzArt” takes the enjoyment of pizza a notch up into an art form. Whether you’re a hard-core foodie or a discerning gourmand, these pizzas will deliver.
Ms Linda Tan, Director of Anchor Food Professionals showcases the artisanal Flower Pizza and the range of Anchor Products used to prepare it for the launch of Anchor Food Professionals’ PizzArt Campaign launch
Together with 25 outlets in Peninsula and East Malaysia, Anchor Food Professionals will be introducing artisanal pizzas that are taking the world by storm. Masterpieces such as Flower Pizzas, Pizza Bombs, Adjaruli Khachapuri, Mini Muffin Pizzas and Pot Pie Pizzas are waiting to be devoured at participating restaurants from May to mid-November 2017.
(Left to right): Anchor Food Professionals’ Hot Cooking Chef; Chef Alex and Chef Noorfiruz demonstrating the skills needed to create the range of PizzArts during Anchor Food Professionals’ PizzArt Campaign launch
The artisanal pizzas were conceptualized and created by the Anchor Food Professionals’ Hot Cooking Chefs as a way to help their partners create more excitement and variety in what they offer to their customers.
The Adjaruli Khachapuri is an exotic type of pizza originating from Greece. It’s stuffed with 3 different kinds of cheese and topped with butter and an egg. To enjoy, the melted cheese is mixed together with the butter and egg before dipping the crust into the cheese. This pizza is perfect to be shared with a group of friends, especially during the upcoming Ramadan season.
The pizzas can only be made by kitchen crew with advanced culinary skills, and in restaurants with pizza ovens. Chefs and assistants from participating restaurants were trained in the ways of a skilled pizzaiolo by Anchor Food Professional in preparation for the launch of the campaign. Through workshops, they were taught specialized skills to create unusual pizzas such as the avant-garde Pizza Flower.
The Flower Pizza is a fun and pretty piece of PizzArt. Each petal is peeled off individually to be enjoyed with loved ones.
The Range of Anchor Food Professionals’ Products Are Fully Imported From New Zealand, Used For The Artisanal PizzArts
The recipes call for only the finest ingredients such as Anchor Mozzarella Cheese, Anchor Butter, Anchor Culinary Creams and Anchor Cream Cheese. In Malaysia, the Anchor brand is already a leader in the dairy segment. When you dine in a restaurant, a hotel, or a quick service restaurant (QSR), chances are you are already having a taste of Fonterra’s dairy products through Anchor.
Mini Muffin Pizza
The Mini Muffin Pizza is jam-packed with cheesy flavours in small muffin sizes; this makes it perfect to be enjoyed on the go
“Malaysians are increasingly leading busier lifestyles and are grabbing food on the go or dining out. Our insights show us that Malaysians generally love pizzas. We wanted to excite them further by taking the enjoyment of pizza a level up by introducing extraordinary, gourmet pizzas that are taking the world by storm. If you love pizzas, then this is a must try,” Ms Tan said.
She added that this is an example of innovative campaigns that Anchor Food Professionals has launched with their partners such as the highly successful Say Cheese Campaign which introduced Japanese-inspired cheese based desserts, and the second wave which introduced sweet bread infused with creams and cheese. The more recent French-inspired Travel Cakes (butter loaf cakes) made available at participating bakeries ended on a sweet note as well.
The Pizza Bomb, coated with a mixture of melted herb butter, bursting with gooey cheese when torn open and perfect to be enjoyed with a dip
Speaking at the unveiling of the PizzArt campaign in Kuala Lumpur, Ms Linda Tan, Director of Anchor Food Professionals Malaysia said that the new campaign will strike a chord with pizza-loving Malaysians.
“We are continuously finding ways to help our partners stay ahead of the curve by introducing global trends and unique creations to their consumers using only the best dairy by Anchor. By drawing on our New Zealand-based research and expertise, we are able to help them achieve a competitive edge,” she added.
With the new launch of PizzArt, Anchor Food Professional hopes to trail blaze a ‘new age’ of pizzas in Malaysia. Pizza bombs which made an appearance on the international food scene is an explosion of flavour and cheesiness in a ball of chewy dough with a crispy crust.
Adjaruli Khachapuri is a boat-shaped pizza filled with hot cheese and oozing egg and is a Georgian invention, all the rage in food capitals of the world. Muffin pizzas are bite-sized versions of delicious pizza and perfect for breakfast and as snacks and pot pie pizzas are as hearty and satisfying as they sound with pizza dough used as a pie crust with all the flavours and stringy cheesiness of a pizza steaming inside.
The Pot Pie Pizza is a very rustic masterpiece that requires the filling and cheese to be placed in a ramekin or a ceramic bowl, baked until golden brown & then flipped over to be enjoyed with family and friends.
Consumers can also look forward to participating in some fun contests on Anchor’s Facebook AnchorDairyMalaysia in the month of July to win exciting prizes.
The artisanal pizzas will be available at the followings outlets from May to mid-November 2017:
- Movida & U Pizzeria in Klang Valley
- Movida & U Pizzeria in Perak
- US Pizza & Lunarich in Penang
- Sky Garden in Kedah
- Movida in Melaka & Johor
- Ejohng Concept in Johor
- The Chub’s Grill & Mad Ben in Sabah and Chillax
- Coup De Grill & Bistecca in Sarawak