Woodpeckers Group Opens 1st of 40 ChaTraMue Stores
The Team Behind IIaoIIao Malaysia Is The National Franchisee For The Top Thai Milk Tea Brand
ChaTraMue, The Famous Thai Milk Tea Brand, Now Opens in Malaysia At IOI City Mall In Putrajaya
SAWASDEEKRUB! Calling All Thai Milk Tea Lovers! Thailand's Famous ChaTraMue has finally reached our shores! You no longer need to travel to Thailand to enjoy the authentic Thai-licious tea experience. Now, you can savour the excellence of this iconic Thai beverage at ChaTraMue's inaugural outlet in Malaysia.
Watch The Full Video On TIKTOK Here
BUY ONE, FREE ONE! ChaTraMue's Opening Special Promotion For The 3 Days from 20th, 21st, and 22nd October 2023 from 1pm to 7pm. So hurry, grab a cup or two of favourite Thai Milk Tea now at Putrajaya IOI City Mall East Court Lower Ground!
CHATRAMUE Malaysia
LG-K216, Lower Ground Floor
IOI City Mall 2
Putrajaya
43000 Selangor
Google Map https://maps.app.goo.gl/V5kNuYgo42vqEH9J8
Woodpeckers Group Sdn Bhd, the visionary team behind the success of the natural yoghurt brand llaollao in Malaysia, today launched the first of its 40 planned outlets of top Thai milk tea brand ChaTraMue to long queues of tea lovers eager to try out the uniquely Thai flavours.
Cha Thai International Managing Director Ms. Srisuporn Chaturongkavanich (centre) with the ChaTraMue logo in a group photo with Woodpeckers and Cha Thai teams flanked by Minister Counsellor (Commercial), Office of Commercial Affairs, Royal Thai Embassy Worawan Wanwil on her left and Woodpeckers Group CEO Tan Kai Young on her right.
Strategically located at IOI City Mall Putrajaya, this inaugural outlet offers a convenient rendezvous for customers to indulge in the brand's signature beverages and savour the authentic Thai milk tea experience that is uniquely ChaTraMue (pronounced Cha-Tra-Mer).
Woodpeckers Group CEO Tan Kai Young
In acknowledging Malaysia's deep-rooted passion for tea, Woodpeckers Group CEO Tan Kai Young said: "We’re thrilled to introduce Thailand's top-ranking milk tea brand to discerning Malaysian consumers who appreciate the finest tea blends. With our extensive experience in the F&B industry and a track record of success with IIaoIIao, we are confident that ChaTraMue will be a winner.”
Ricky Tjandra, Brand Operation Manager of Woodpeckers Group, presented the first cup of ChaTraMue Thai milk tea to Ms Srisuporn Chaturongkavanich, Managing Director of Cha Thai International.
The collaboration between Woodpeckers Group and Cha Thai International Company Limited, the brand owner of ChaTraMue in Bangkok, was formalized with a 20-year franchise agreement signed two months ago. This historic agreement makes Woodpeckers Group the exclusive national franchisee for Malaysia, marking the first time the brand has signed franchise rights outside of Thailand in its over 100-year history.
Tan said Woodpeckers Group's mission was to offer customers a taste of diverse cultures. "We've always sought exciting food and beverage experiences to bring to Malaysia.”
ChaTraMue Range Of Thai Tea Mix
“Besides our dedication to international cuisine, we have been pioneers in the F&B industry. Building on the success of llaollao and our recent venture into the casual fine-dining segment with TBC, we are now infusing more excitement into Malaysia's milk tea scene by introducing ChaTraMue in a big way.
“We are confident we can scale up quickly ChaTraMue’s footprint in Malaysia as we have the right team with the right chemistry and formula.
“The processes and systems are already in place and proven highly effective and efficient in growing our brands, especially IIaoIIao. We shall replicate them now for ChaTraMue,” he added.
Woodpeckers Group Brand Operation Manager Ricky Tjandra making the first cup of ChaTraMue Thai milk tea at the launch here at IOI City Mall Putrajaya.
Meanwhile, Woodpeckers Group Brand Operation Manager Ricky Tjandra explained: “To ensure every sip of ChaTraMue in Malaysia transports you to the bustling streets of Bangkok, we are using the very same rare Thai tea leaves, meticulously crafted for the brand.”
ChaTraMue's entry into the Malaysian market is expected to resonate with consumers who appreciate high-quality tea beverages. The brand is committed to sourcing the finest tea leaves, ensuring each cup delivers an authentic Thai experience.
Tjandra disclosed that Woodpeckers is committed to opening 40 ChaTraMue outlets across Malaysia by the end of next year. This aggressive growth strategy shows their dedication to providing exceptional beverage choices to a broader audience.
He further emphasized that Woodpeckers have already scouted for locations to open up to 10 outlets this year and another five outlets in the first quarter of next year.
“We will scale up the expansion of our outlets to nine per quarter thereafter, bringing our total store count to around 40 by the end of next year.
“Stay tuned for us opening up at more malls in the Klang Valley and Putrajaya,” he said.
Tjandra adds that the team was looking forward to offering all-time favourites like:
1. Thai Milk Tea ~ Flavourful drink with an original Thai taste.
2. Milk Green Tea ~ Similar to Thai Milk Tea, Matcha is the essential ingredient in the drink as it enhances the flavour of the tea.
3. Thai Coffee ~ Commonly known as Oliang, it is prepared from a mixture of Robusta coffee grounds, brown sugar, and various grains and seeds like cardamom, corn, soybeans, rice, and sesame seeds.
Ms Srisuporn Chaturongkavanich, Managing Director of Cha Thai International, spoke at the ChaTraMue outlet launch at IOI City Mall Putrajaya.Cha Thai International Managing Director Ms. Srisuporn Chaturongkavanich was confident that Woodpeckers would grow the brand well in Malaysia, noting that negotiations took months as the company was meticulous in awarding any national franchise.
“This is the first country to be given this franchise rights for our brand, which dates back to 1945, and it’s really part of our Thai tea tradition,” she said.
"We look forward to working with Woodpeckers to bring authentic Thai tea to Malaysia.”
Watch for ChaTraMue's upcoming locations, including IOI Mall Puchong, Pavilion Bukit Jalil, Pavilion Damansara Heights, Sunway Damansara, and Tamarind Square. Their ultimate goal is to have a presence in every mall.
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