Celebrities Lend Star Power to Malaysian Businesses on Shopee Live

Celebrities Lend Star Power to Malaysian Businesses on Shopee Live

Nabila Huda and Fara Nadiah Promote Local-Made Brands to Millions

[PRESS RELEASE]

KUALA LUMPUR, 19 October 2023 – Malaysian celebrities have been using their fame to rally millions of Malaysians on Shopee Live’s daily celebrity livestream show, Shopee Live Skuad Stylo, which airs 8PM every night to promote local businesses, including demonstrating the quality of local-made products and giving real-time personal testimonials of how they use the products in their daily lives.

Nabila Huda is widely recognized as the Best Supporting Actress award winner at the 30th Malaysian Film Festival (FFM30) for her role in the movie Makrifat Cinta. Fara Nadiah is the rising star of Irama Kita, who has been breaking into the movie business since starring in Malay dramas since childhood.

Both have been among big-name stars such as Sherry Alhadad and Dato’ Seri Vida, who have been very active since September, connecting with their fanbase to drive 2 million views and close to 850,000 “Add to Cart” since the Shopee Live Skuad Stylo inception on 5 September.

“Locally made products have beautiful designs and are made by skillful local talents,” declared Nabila during her 26 September Shopee Live Skuad Stylo session with host Zaiton Khalid, where she showcased the comfort and quality of locally-designed headscarves by Heejab and Theselamah brands.

Personally, Nabila, with a following of 3.1 million fans across social media, attested to spending between RM300 to RM400 each month on kitchen essentials and electrical items on Shopee. "I find it more convenient to purchase essentials like rice and my favorite pasta brand on Shopee than going to a physical store," she explained.

Fara knows first-hand that every local seller needs the right platform — live streaming — and a bit of recognition to expand their reach, as a childhood actor who tried to break into the scenes with her talent. “I love online shopping for shoes, accessories, skincare, and furniture. I find the products sold on Shopee to be high quality," she said.

During her livestream on 2 October with host Saranchak (Sara Zulkifli), Fara actively emphasized the quality and affordability of local-made products, such as jewelry brand Masdora's 999.9 Gold Bar.

She also recognized that women sellers on Shopee uplift other women in their communities: “Selling online is a convenient option for women, especially housewives, enabling them to manage their businesses while looking after their children. They are role models to other sellers,” added Fara, who boasts 159,000 followers on Instagram.

Kenneth Soh, Head of Marketing at Shopee Malaysia, said, “Shopee aims to continually deliver a seamless shopping experience that meets users' shopping needs and keeps them entertained and engaged through shopping-tainment that empowers local sellers to succeed and grow in the long term. We are thrilled to see celebrities like Nabila Huda and Fara Nadiah rally millions of fans on Shopee Live Skuad Stylo to champion local brands. We hope more Malaysians embrace the value of Buatan Malaysia products.”

Shopee has a track record of empowering content creators to achieve outstanding results through live selling on its platform. Top-performing Shopee livestream sellers in each state in Malaysia generated sales of RM4.6 million in the last 12 months.