The LEGO® Group And Shopee Malaysia Encourage Malaysians Nationwide To “Bina Bersama, Cipta Cerita”
● The campaign opens up a world of creativity to inspire families in every corner of Malaysia.
● From now till the end of 2025, exclusive promotions are offered via the LEGO Official Shop on Shopee Mall.
[PRESS RELEASE]
The LEGO Group has unveiled its “Bina Bersama, Cipta Cerita” Campaign, making LEGO play more accessible than ever across Malaysia through its e-commerce partner, Shopee Malaysia.
Bringing together creators nationwide, the campaign champions one simple message: LEGO play can be enjoyed by all. At its heart, the campaign encourages families and friends to “Bina Bersama” (Play and Build Together) and “Cipta Cerita” (Create Memories and Stories) – reminding Malaysians that LEGO play goes beyond just building bricks; it is also about creating meaningful stories and moments together.