‘Bear Paw’ Service At Bask Bear Coffee’s 100th Store Carnival
Buy a ‘Double Perfection Toastie’ & win 1-year free toasties
The home-grown innovative brand now brewing from 220 locations
Bryan Loo, Chief Executive Officer of Loob Holding Sdn Bhd,
alongside the Bask Bear mascot during Bask Bear’s 100th store carnival
A “Bear Paw” serving freshly brewed coffee through a “bear hole” takes centre stage as Bask Bear Coffee celebrates its 100th physical store milestone at Suria KLCC on Wednesday, September 27, 2023.
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Bask Bear Supreme KLCC
Petronas Twin Tower,
Lot 251, Second Floor No. 241,
Kuala Lumpur City Centre,
50088 Kuala Lumpur
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Customers also win prizes at this five-day carnival featuring games and activities centred around the Malayan sun bear from which Bask Bear Coffee draws its brand inspiration.
Double Perfection Chicken Toastie
Double Perfection Beef Toastie
Those who cannot make it to the carnival can try to win a “Golden Ticket” to get a year’s supply of toasties by purchasing the Double Perfection Toastie, a unique menu item available for a limited time. The Double Perfection Toastie is available at all stores which offer toasties.
Bryan Loo, Chief Executive Officer of Loob Holding Sdn Bhd, displaying the ‘Bear Paw’ service at Bask Bear’s 100th store carnival
Founder and CEO of Loob Holding Sdn Bhd Bryan Loo said 10 “Golden Tickets” are up for grabs to reward customers and thank them for their continuous support. The contest ends Sept 30.
This carnival marks the successful transformation of this innovative Malaysian coffee disruptor best known for going online during the pandemic lockdown and being the most delivered virtual coffee then.
As the only coffee brand inspired by the basking Malayan sun bear, Bask Bear Coffee is spearheading the sun bear conservation efforts with its “Save Sun Bear Fund” launched last month to adopt a sun bear at the Bornean Sun Bear Conservation Centre (BSBCC) in Sandakan, Sabah.
As such, it's unsurprising that the carnival ending this Sunday is themed “Beary Surprise”, and Bask Bear Coffee will contribute RM1 to BSBCC for each in-store transaction.
Toh Mei Ling, Chief Financial Officer of Loob Holding Sdn Bhd; Ng Yau Chuan, Chief Marketing and Digital Officer of Loob Holding Sdn Bhd; Bryan Loo, Chief Executive Officer of Loob Holding Sdn Bhd; Francis Tan, Chief Operating Officer of Suria KLCC Sdn Bhd and Ameer Thajudeen, General Manager of Suria KLCC Sdn Bhd, officially launching Bask Bear’s 100th store carnival
“We are grateful for the support of all our customers for having come thus far. Bask Bear Coffee was introduced just before the pandemic hit Malaysia, and we had to quickly transform ourselves into a virtual brand. With the tremendous support of Malaysians, we quickly became the most delivered virtual coffee during the lockdown.
“As we come out of the pandemic, we need to re-focus on having physical stores. Last year, we set our goal to achieve our 100th physical store milestone in the third quarter of this year, and we achieved it,” he said.
He added that the brand still has 120 virtual stores now, so its network is a total of 220 stores combined, including two flagship Bask Bear Supreme outlets.
On sun bear conservation, Loo explained that Bask Bear Coffee's journey extends beyond brewing coffee; it's about brewing a conservation movement, preserving Malaysia's national heritage, and caring for our environment.
The brand had adopted an orphaned sun bear at BSBCC named Tenom and is now raising funds to adopt a second bear. Relating how the first adoption came about, Loo said when news broke that Tenom had been rescued and was being rehabilitated at BSBCC, they immediately reached out and offered to help.
"Having worked closely with BSBCC before, we felt we had to get the message out to all Malaysians that we need to protect our sun bears, not to hunt them or take them home as pets.
"We then felt that there is so much to be done to educate Malaysians about sun bear conservation, so we launched a fund to adopt a second bear. This time, it’s more to spread awareness that sun bears belong to the forest. Their home is the forest, so we want to shout out to everyone: 'Love our sun bear, keep it home – at its home in the forest, not your home or mine',” he quipped.
Bask Bear Coffee is closely related to Borneo as it features a unique Bornean palm sugar called Aren® that is naturally sourced and produced by local farmers in Borneo.
"This exclusive Aren® Palm Sugar supply arrangement with Loob not only enables more consistent income for these farmers but also provides a healthier option with a lower glycaemic index than brown sugar or honey.
"We're the first coffee brand to infuse this Aren® Palm Sugar, which is well-loved for its delicious savoury sweetness with a tinge of caramel!" he enthused.
Bask Bear Coffee's coffee brewing is not just about the perfect cup; it's about crafting an experience that encompasses sustainability, social responsibility, and a deep appreciation for Malaysia's natural treasures.
In a message for the carnival’s fund-raiser, BSBCC founder and CEO Dr Wong Siew Te hoped this campaign would help raise further awareness that sun bears are protected animals.
"The sun bears are symbolic because they represent our ecosystem's health. They're a symbol that our forest ecosystem is thriving.
"We hope the campaigns we do with Bask Bear Coffee will raise awareness that we need to do more for our bears and would encourage others to join our 'Adopt a Sun Bear' campaign," he said.
Loo hoped that Bask Bear Coffee would be an example that business success can go hand-in-hand with heritage conservation and sustainability.
"We wish to show that through our unique approach to coffee brewing and our steadfast dedication to sun bear conservation, Malaysians see us as not just a coffee chain but also a symbol of responsible entrepreneurship and a beacon of hope for protecting our natural heritage," he said.
Bear Facts
The Bornean sun bear is a sub-species of the Malayan sun bear and is a smaller animal.
Generally, sun bears live in tropical lowland forests and are one of the bear species found in Southeast Asia. They are usually active during the day and do not hibernate but build nests in trees to sleep in. They are omnivores and primarily eat invertebrates, fruit and honey.
They have a long tongue of 20 – 25cm, which helps them extract honey from bee hives, earning them the alternative name 'honey bear' or 'beruang madu' in Malay and Indonesian.
Why They Matter
Their natural behaviour helps ensure the health of the forest. They help disperse seeds and keep termite populations down, helping tropical tree species. They dig for invertebrates in the soil, which enhances the forest's nutrient cycle by mixing rich and poor soil. They create nesting sites for animals, such as hornbills and flying squirrels, by tearing open tree trunks to reach the honey inside.
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About Bask Bear Coffee
Bask Bear Coffee is Malaysia's leading innovative coffee disruptor starring Aren® palm sugar, a traditionally sourced healthier option from Borneo with a unique tinge of caramel that accentuates our barista-handcrafted dark-roast Arabica brews.
Their trail-blazing menu includes the first-in-Malaysia Halal Korean Toasties range of Signature Korean Spicy Chicken or Beef, Cheezy Crispy Chicken, and Double Down Hash Brown, all freshly toasted to order.
Inspired by the glory of the basking Malayan Sun Bear, Bask Bear Coffee now serves our speciality coffee and signature toasties from 120 virtual and 100 physical locations nationwide.
For more information, visit www.baskbear.com and follow us on Facebook, Instagram or TikTok @baskbearcoffee
About the Bornean Sun Bear Conservation Centre (BSBCC)
The Bornean Sun Bear Conservation Centre (BSBCC) is the world's only sun bear conservation centre. It was founded in Sabah, Malaysia, in 2008 with FIVE aims: to provide care and improve welfare for rescued sun bears; to conduct rehabilitation programs for rescued sun bears; to conduct research on wild and captive sun bears; to increase awareness of sun bears internationally through education programs; and to promote ecotourism to help local communities to protect wildlife. These aims ensure every bear's absolute right to live in the forest.
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