SUPER MALAYSIA Launches The NEW SUPER™ Classic: An Instant Black Coffee Made Specially For The Malaysian Palate

SUPER MALAYSIA Launches The NEW SUPER™ Classic: 

An Instant Black Coffee Made Specially For The Malaysian Palate

SUPER™, The Iconic Coffee & Tea Brand, Expands Its Range With A Bold, Black Coffee - SUPER™ Classic

COFFEE Time! Today's Good Mood Is Sponsored By SUPER™ Coffee! Congratulations To SUPER Malaysia on the grand launch of SUPER™ Classic with SHUIB, a successful Malaysian radio deejay, as their Brand Ambassador For SUPER™ Coffee.

Snippet At The Launch Of SUPER™ Classic On 15 Aug 2023

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If you're a Black Coffee lover like me, try the all-new SUPER™ Classic from Super Malaysia. SUPER™, dedicated to delivering quality coffee, tea and cereal beverages that suit Malaysian’s preferences, expands its offering with SUPER™ Classic, an instant black coffee made with 100% Robusta beans to deliver a full-bodied, bold, smooth cup of coffee.

Recently Auntie Lilly was honoured to be invited to witness the grand launch of SUPER™ Classic, the latest addition to SUPER™’s broad range, catering to today's coffee drinkers' dynamic and evolving demands and milk tea and cereal drinks.

Fiona Tan, General Manager of Jacobs Douwe Egberts Malaysia & Shuib, The Brand Ambassador For SUPER™ Coffee

Fiona Tan, General Manager of Jacobs Douwe Egberts Malaysia, brand owner of SUPER™ Coffee, shared, “We Malaysians love our coffee strong with condensed milk or evaporated milk. We seek instant coffee that is full-bodied in taste and intensely aromatic so that the robust coffee flavour can come through the creaminess.”

The launch of SUPER™ Classic conveys SUPER™’s continued commitment to fueling everyday Malaysians with convenient and refreshing beverages. “Instant coffee in Malaysia is not merely a function of convenience and time. With our long working hours, we need a strong and flavourful coffee to awaken our senses and kick-start our mornings. We need a delightful cup to fuel rich conversations and keep us rejuvenated all day.”

Shuib, A Successful Malaysian Radio Deejay, The Brand Ambassador For SUPER™ Coffee.

Appropriately, SUPER™ has selected Shuib to serve as the brand ambassador for SUPER™ Coffee. He perfectly embodies the path and life of ordinary Malaysians, skillfully managing multiple responsibilities – from being a dedicated husband and father to four young kids to achieving success as a radio deejay and even venturing into entrepreneurship.

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Shuib, The Brand Ambassador For SUPER™ Coffee

"From day one, we knew Shuib was the perfect ambassador for us because he exemplifies the experience of an everyday Malaysian. Malaysians are always resilient in both good and challenging times; we work incredibly hard, giving our best to better the lives of those around us. We are excited to collaborate with Shuib as we share these values and a common passion for a great cup of ‘Kopi Padu’ to help us power through the day,” added Fiona.

Grand Prize With Modenas Dominar D250

In conjunction with Hari Malaysia celebrations, SUPER™ is thrilled to announce the 'Semarakkan Hari Malaysia' Contest from 16 Aug to 30 Sept 2023. With every purchase, SUPER™ Coffee, coffee drinkers stand to win many exciting prizes, such as a Modenas Dominar D250, an exclusive 'makan-makan' session with Shuib, and shopping vouchers worth RM21,000. To enter, purchase any one SUPER™ product (terms and conditions apply).

Hurry, grab the new SUPER™ Classic, now available at major grocery retailers across Malaysia. For more info on SUPER™ Coffee & its latest updates, please visit them at Facebook Super Malaysia. The new SUPER™ Classic is now available at major grocery retailers across Malaysia.

For more information on SUPER™ Coffee and its products, latest updates and promotions, please visit its Website, Facebook Page & Instagram