MISSION FOODS CHAMPIONS #ZEROWASTE
'FOLDOVER YOUR LEFTOVERS' CAMPAIGN
Mission Foods With Celebrity Chef Sarah Benjamin Kicking Off 'Foldover Your Leftovers' Campaign
"WASTE NOT WANT NOT" ~ Remember this idiom of reminding us not to waste anything especially food. With this in mind, Mission Foods has joint forces with lovely celebrity Chef Sarah Benjamin marking 'WORLD FOOD DAY' on 16 Oct 2018 kicking off an exciting 'FOLDOVER YOUR LEFTOVERS' #ZeroWaste campaign.
Website at www.missionfoods.com.my
Mr Mark Tan, Retail Sales Manager of Mission Foods Malaysia; Sarah Benjamin, Celebrity Chef; & Mr Randall Tan, Brand Manager of Mission Foods South Asia
Mission Foods 'Foldover Your Leftovers' campaign aims to inspire people with nifty ideas on how to turn leftovers. According to the United Nations Food & Agriculture Organisation, 20% of the 15,000 tonnes food waste or 3,000 tonnes are untouched leftovers that are still edible. This amount is enough to feed 5.3 million people 3 decent meals a day!
With Pretty Celebrity Chef Sarah Benjamin
I was delighted to be with Celebrity Chef Sarah Benjamin at La Juiceria Superfoods Signature Bangsar for the launch of Mission Food's FOLDOVER YOUR LEFTOVERS campaign last week.
The host of Asian Food Channel, Miss Sarah Benjamin will lead the exciting campaign by sharing her specially curated recipes and ideas through social media, PSAs and even a recipe booklet to inspire and share with Mission Foods shoppers.
Mr Randall Tan, Brand Manager of Mission Foods South Asia sharing insights on #ZeroWaste on Mission Foods’ Foldover Your Leftovers campaign
“Ending hunger should begin with each of us. Through this campaign, we wanted to show how simple it is to reuse everyday leftovers by using our products. Reusing leftovers is the easiest thing to do to jump in on this cause and in the long run save each household a lot of money,” said Randall Tan, Brand Manager for Mission Foods South Asia.
It was Sarah’s brilliant approach to local food that caught the attention of Mission Foods. Randall expressed “For this campaign, we wanted to work with someone who is likeminded and Sarah, with her belief in the cause and a real ‘man on the street’ approach fit in perfectly.”
At the launch, Chef Sarah showed us how to transform a simple curry leftover into a tasty Chicken Curry Foldover with Herbed Summer Veggies while satay leftover was reused created into a healthy Satay & Peanut Hummus Pita with Marinated Red Onion.
Chicken Curry Foldover with Herbed Summer Veggies
Satay & Peanut Hummus Pita with Marinated Red Onion
On top of these, Sarah transform the humble chicken rice leftovers using the tasty Mission Onion & Chives Supersoft Wraps into a spicy Szechuan-Spiced Chicken Wrap with Spicy Ginger & Spring Onion Sauce!
Szechuan-Spiced Chicken Wrap with Spicy Ginger & Spring Onion Sauce
Sarah wants to encourage more people to come on board through these inventive recipes and become heroes of #ZeroWaste. She added, "Be creative and open-minded with leftover food may just lead you to make an amazing new dish that your family or friends will enjoy". For more recipes, head on to Mission Foods Facebook
Sarah demonstrated 3 recipes namely the Chicken Curry Foldover with Herbed Summer Veggies, Satay and Peanut Hummus Pita with Marinated Red Onion and Szechuan-Spiced Chicken Wrap with Spicy Ginger and Spring Onion Sauce.
Sarah Making The Chicken Curry Foldover
Chicken Curry Foldover With Zucchini, Corn Kernels, Fresh Herbs & Topped With Oozy Mozzarella Cheese
Pita Pocket Filled With Satay, Peanut Hummus & made complete with Cucumber Herb Salad & Pickled Onion
Marination Of The Leftover Shredded Chicken With Special Sauce
Sarah's Step-By-Step On Making Of Szechuan-Spiced Chicken Wraps
Appetising Szechuan-Spiced Chicken Wraps Filled With Rice, Spicy Ginger & Spring Onion Sauce
With this campaign now, a limited edition booklet (12 exciting recipes) will be given away complimentary with the purchase of two (2) Mission products at all participating stores, starting from November 2018.
Well, next time when you have leftovers to spare, 'Waste Not Want Not', don't throw them away. Step up to the plate, be creative, and #Foldover Your Leftovers!
MISSION FOODS MALAYSIA
To find out more, please visit Mission Foods Website at www.missionfoods.com.my and also on social media pages, Facebook: www.facebook.com/missionfoodsmalaysia or Instagram: www.instagram.com/missionfoods.my