Massimo introduces Limited Edition
Artisanal Seeded Multigrain with Barley Loaf
Combining Health Benefits with Great Tasting Bread
Good Days Start With Bread! Do You Agree With Me? I love my Toast & Coffee! Haha... Having said that, as a coffee lover, I must have my cuppa of COFFEE with BUTTERED TOAST first thing in the morning as it's like the gasoline of life for me. Nothing beats the unique aroma of bread for delivering a feel-good element to me every day. With a few sips of the fragrant coffee, you're energised to face the day. It's truly the best.
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One of my favourite bread has to be MASSIMO Bread as they have a selection of great-tasting & healthy sandwich loaves that provide wholesome goodness such as Sandwich Loaf with Wheat Germ, 100% Wholewheat Loaf, Fine Wholemeal among others.
𝐌𝐀𝐒𝐒𝐈𝐌𝐎'𝐬 𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐄𝐝𝐢𝐭𝐢𝐨𝐧 𝐀𝐫𝐭𝐢𝐬𝐚𝐧𝐚𝐥 𝐒𝐞𝐞𝐝𝐞𝐝 𝐌𝐮𝐥𝐭𝐢𝐠𝐫𝐚𝐢𝐧 𝐰𝐢𝐭𝐡 𝐁𝐚𝐫𝐥𝐞𝐲 𝐋𝐨𝐚𝐟 (𝟑𝟔𝟎𝐠)
Let Auntie Lilly introduce to you this all-new 𝐌𝐀𝐒𝐒𝐈𝐌𝐎'𝐬 𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐄𝐝𝐢𝐭𝐢𝐨𝐧 𝐀𝐫𝐭𝐢𝐬𝐚𝐧𝐚𝐥 𝐒𝐞𝐞𝐝𝐞𝐝 𝐌𝐮𝐥𝐭𝐢𝐠𝐫𝐚𝐢𝐧 𝐰𝐢𝐭𝐡 𝐁𝐚𝐫𝐥𝐞𝐲 𝐋𝐨𝐚𝐟 (𝟑𝟔𝟎𝐠). The Italian Baker Sdn. Bhd., makers of Massimo bread and baked goods, has created an artisanal multigrain loaf enriched with a nutritious blend of premium Canadian barley, flaxseed, chia seed, sunflower seed and black sesame, which are packed with vitamins and minerals. Available for a limited time only, the Seeded Multigrain with Barley artisanal loaf from Massimo offers a refined balance between its soft, dense bread and deliciously crunchy grains.
While Massimo has a selection of great-tasting and healthy sandwich loaves that provides wholesome goodness such as Sandwich Loaf with Wheat Germ, 100% Wholewheat Loaf, Fine Wholemeal, the brand wanted to give consumers more bread options including traditional artisanal loaves and more functional grains.
Chairman of The Italian Baker Sdn. Bhd., Jeremy Goon stated, “We are excited to introduce our first artisanal sandwich loaf that serves up a winning combination of our fine bread-making tradition and the unique taste and well-researched functional food benefits of barley.”
A staple English breakfast for many, the BAKED BEANS WITH EGGS & TOAST is a comforting and wholesome dish to eat any time of the day. A quick, simple, & hearty meal, prepared in mins, best eaten with this all-new 𝐌𝐀𝐒𝐒𝐈𝐌𝐎'𝐬 𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐄𝐝𝐢𝐭𝐢𝐨𝐧 𝐀𝐫𝐭𝐢𝐬𝐚𝐧𝐚𝐥 𝐒𝐞𝐞𝐝𝐞𝐝 𝐌𝐮𝐥𝐭𝐢𝐠𝐫𝐚𝐢𝐧 𝐰𝐢𝐭𝐡 𝐁𝐚𝐫𝐥𝐞𝐲 𝐋𝐨𝐚𝐟!
Barley is a fibre-rich superfood that is high in antioxidant-rich tocotrienols and cholesterol-busting beta-glucans. Regular consumption of barley as part of a healthy diet has been shown to aid in boosting the immune system, weight management, improving digestion and gut health, lowering cholesterol, reducing the risk of heart disease, and protecting against diabetes. Loaves made of barley have an ancient history in the Middle East where it was revered as a staple food.
Baked Bean, Eggs Breakfast Best Eaten With Massimo's New Multi-Grain Barley Bread
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He added, “Bread consumption has increased among Malaysians, who are mostly staying home to protect themselves and their loved ones during the COVID-19 pandemic. Embracing a nutritious diet is essential for us to continue staying healthy, especially given our current circumstances where we are eating at home more often. Hence, our bakers, food scientists, nutritionists and research and development team worked closely together to develop our first-ever artisanal multigrain loaf by carefully balancing between nutrition and taste.”
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The Massimo team collected and analyzed relevant consumer data and key learnings from the first Malaysian Movement Control Order (MCO 1.0) as well as from various Malaysian health statistics, including the National Health and Morbidity (NHMS) 2019. The Massimo Seeded Multigrain with Barley loaf was then developed to cultivate healthier eating habits while continuing to satiate the cravings and palate of Malaysians.
Since its introduction in 2011, Massimo has become a Malaysian staple, providing wholesome goodness through a variety of bread baked using quality ingredients under stringent quality assurance to delight consumers with its deliciously healthy taste, and to give them peace of mind with its tamper-evident packaging.
Come and try out the latest healthy bread in town from MASSIMO now! The Artisanal Massimo Seeded Multigrain with Barley loaf (360g), which is an ideal choice for sandwiches, toast or simply on its own, is available at most retailers at RM4.90. Available for a limited time only, grab a slice of its golden goodness today.
 Institute for Public Health 202. National Health and Morbidity Survey (NHMS) 2019: Non-communicable diseases, healthcare demand, and health literacy – Key Findings