Introduces Eight New, Limited-Edition Designs For
Chinese New Year 2019
Chinese New Year 2019
this year. There's no better time than now, especially in conjunction with the festive celebration. The designs are very attractive and just perfect for the Chinese New Year celebration especially when you serve them to your guests when they come a visiting.
It's that time of the year again when families, especially mothers, like me is busy cleaning and decorating the homes to usher in prosperity and happiness with Chinese New Year just around the corner. During this period, many often fret about the importance of getting the right items that symbolise prosperity, health, longevity, romance and more for their loved ones.
Cognisant of this, Coca-Cola Malaysia has introduced eight new can design, aptly themed "多福多 乐 KĔ KŎU KĔ LÈ, DUŌ FÚ DUŌ LÈ", which essentially means “Coca-Cola, More Prosperity and More Joy”.
According to Lim Kean Yew, Integrated Marketing Communications Director, Malaysia & Singapore, at Coca-Cola ~ “At Coca-Cola Malaysia, we understand that Chinese New Year is a highly-revered celebration where aside from bringing the family together, it is also all about having auspicious and meaningful symbols to bring blessings for the household. In an effort to breathe new life into these important Chinese symbols, we introduced eight new designs that have deep cultural significance to the community and have stood the test of time.”
Acknowledging the importance and meaning behind each of the cultural symbols used during Chinese New Year, Coca-Cola Malaysia had initially conducted in-depth research and narrowed it down to eight key images that continue to resonate positively with consumers, despite modern influences on consumer lifestyles and value systems.
Ruyi Knots For good health and longevity
Gold Coins For joy in every home
Koi Fish To usher in abundance
Mandarin Oranges For gifts of good fortune for all
Majestic Dragon For power and wisdom
Peach Blossoms For prosperous beginnings in love and life
Gold Ingots For blessings of wealth all year round
With these newly-designed cans, you can choose the type of good fortune that you wish for your family, loved ones and friends from any the eight images found on the cans. For instance, customers may select the elegantly designed Peach Blossom can to convey their wishes of prosperous new beginnings in love and life to loved ones or present the Pussy Willow flower design to friends as this symbolises luck for the year. For an abundance of happiness in the household and amongst family members, they can opt to bring the Gold Coin or Koi Fish designs to their Chinese New Year reunion dinner celebrations.
In conjunction with these festivities, Coca-Cola Malaysia has also included the 320ml Coke Stevia and Coke No Sugar cans in the limited-edition designs. Both Coke Stevia and Coke No Sugar give consumers the same great taste they would expect from Coca-Cola Classic but with 35% less sugar and no sugar respectively.
Coca-Cola Malaysia believes these limited-edition Chinese New Year 2019 designs on Coca Cola cans will add more colours to Malaysians celebrating the new lunar year. To this effect, this campaign has been extended across multiple touchpoints, including premium collectables in Singapore and Malaysia.
Now, you can find these specially designed cans at all major retailers nationwide.