ECO-PLUS CONCEPT STORE REDEFINES
AFFORDABLE AND SUSTAINABLE LIVING IN MALAYSIA
Malaysia's leading household retailer introduces a NEW shopping experience with nearly 10,000 eco-friendly products and initiatives
[PRESS RELEASE]
Eco-Shop, Malaysia’s Leading ultra-affordable household Retailer, is thrilled to announce the grand opening of its groundbreaking Eco-Plus Concept Store at IOI City Mall, Putrajaya. This innovative retail space is set to revolutionize the shopping experience, offering an extensive range of household products – close to 10,000 options, including food, household necessities, essential tools, stationery, and even animal products - prioritizing accessibility and affordability.
Eco-Plus Concept Store is a testament to Eco-Shop's commitment to meeting diverse consumer needs. This thoughtfully curated store is designed as a unique and customer-centric shopping destination, introducing newly sourced items with a broad spectrum of products, all priced below RM20.
Jessica Ng, CEO of Eco-Shop Malaysia
Jessica Ng, CEO of Eco-Shop Malaysia, expressed how this concept store stands as one of their meaningful milestones to allow Malaysian households to enjoy superior products without the burden of excessive costs – making quality living accessible to a broader audience, significantly when inflation is rising.
“Eco-Plus Concept Store represents a pivotal milestone in Eco-Shop’s evolutionary journey, symbolizing our dedicated pursuit not just to make sustainable living accessible but genuinely inclusive. This latest concept store is a response to the evolving needs of our customers with our diverse selection of daily essentials and household products, aptly priced below RM20, with 70% of them only at RM 2.40".
More than just a shopping destination, the Eco-Plus Concept Store features a Snack & Chill Area, providing customers, especially families, with a comfortable space to relax, enjoy snacks, shopping for their kid's toys, all at below RM20. The store's design reflects a commitment to sustainability, with in-store facilities crafted by converting and upcycling plastic waste into recyclable materials in collaboration with Precious Plastic Malaysia, including store racks, dining tables, cashier counters, and more.
“Our deliberate pricing strategy is a must for affordability, a core principle ingrained in the fabric of Eco-Shop since its inception. It goes beyond retail; it’s a dynamic manifestation of our mission to empower everyone, irrespective of economic stature, to embrace a sustainable lifestyle. This initiative redefines the landscape of eco-friendly retailing, setting a benchmark for accessible and budget-friendly options, solidifying Eco-Shop's role to Make Life Easier,” added Jessica.
Eco-Plus Concept Store is launching a special Chinese New Year (CNY) campaign to commemorate the grand opening and in conjunction with the upcoming festive celebrations. Customers can enjoy a FREE "Bag of Happiness" by purchasing 12 selected items at only RM28.80. Additionally, Eco-Shop will also be hosting an in-store contest, "BELI, IMBAS & MENANG," offering customers a chance to win prizes, including reunion dinners worth RM1,200 (x10) and consolation prizes of product hampers worth RM88.80 (x10).
You may visit the Eco-Plus Concept Store located at Lot L2-51, Level 2 (West Wing), IOI City Mall Putrajaya, to explore a variety of CNY decoration items showcased in the promotion area, adding a touch of festivity to your lunar celebration.
For more updates, please visit Eco-Shop Official Facebook Page and Eco-Shop Instagram Page.
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