“1664 Blanc is the leading brand in our premium portfolios and has been growing steadily these years albeit the pandemic. This evening, we are excited to host you over a ‘good taste with a twist’ dinner where you can experience the playfully elegance 1664 Rosé, our French premium wheat beer with a hint of raspberry in a tantalizing delicious pink-amber brew,” said Carlsberg Malaysia’s Managing Director, Stefano Clini, in a media launch held at Envi Skydining, Menara TA One, KL.
From 15 November 2021, consumers can take a virtual trip to France – the home of 1664 Rosé – through an immersive augmented reality brew experience simply by tapping on a link or scanning a QR code on 1664’s social media pages on Instagram and Facebook.
After enjoying the virtual introduction and interactive tasting experience of 1664’s newest brew, users can purchase the product directly from e-commerce partners at an introductory price.
The virtual experience also comes with a special photo filter for users to attempt their best 1664 Rosé selfie, share it through social media, and stand to win a grand prize trip for two to Paris which includes a complimentary stay in a Parisian hotel, in addition to 60 weekly prizes of 1664 Rosé samples to share good taste during this festive season.
Consumers can also enjoy numerous promotions from now until 31 December 2021, with introductory prices at selected supermarkets, hypermarkets, convenience stores, and e-commerce sites.
At selected bars, restaurants and bistros, any purchase of five bottles, three full pints or 6 half pints of 1664 Blanc will entitle consumers to one free bottle of 1664 Rosé during the campaign period.
Remember to always #CelebrateResponsibly – if you drink, don’t drive!