Celebrate Prosperity, Cheers Together with Carlsberg for a Fiery, Gold OXpicious Year Ahead!

Celebrate Prosperity, Cheers Together with Carlsberg for a Fiery, Gold OXpicious Year Ahead! 

Carlsberg’s 2021 Chinese New Year consumer promotion offers exclusive rewards including Limited-Edition 3-Litre Carlsberg Red Bottles, Carlsberg Luggage Bags, Poker Sets, Board Game, RM100 cash ang pau, eWallet credits and more! 

Wishing Beer Lovers Prosperous and Better Times ahead, Carlsberg Malaysia launched its Chinese New Year campaign themed ‘Celebrate Prosperity, Cheers Together’ in celebration of Year of the Golden Ox. Carlsberg is upping the festivities with auspicious hues of flaming red and fiery gold, stemming from Carlsberg Danish Pilsner and Carlsberg Smooth Draught bottles and cans, which features the Golden Ox to symbolise resilience and persistence as we welcome a better year ahead. 

From 28 December 2020 till 14 February 2021, consumers can win exclusive merchandise such as the Carlsberg Poker Set, Carlsberg-branded 20” luggage bag, limited-edition Carlsberg board game, RM100 cash ang pau, Touch ‘n Go eWallet credits, premium WMF cutlery set, and more! 

Elevating the festive spirit with greater innovation, Carlsberg brings back the well-acclaimed 3-litre Carlsberg bottles in elegant red and gold at a grandeur 48cm height to be won across all participating outlets nationwide for their beer purchases. 

“We are grateful for the good progress the nation had made and we call all Malaysians to continue striving for better times ahead. Ushering in the year of the Golden Ox, we wish our consumers prosperity and good luck with bright red and gold across Carlsberg Danish Pilsner and Carlsberg Smooth Draughts cans and bottles. Carlsberg’s ‘Celebrate Prosperity, Cheers Together’ campaign also features an energetic Golden Ox in our limited-edition festive packaging as we remain resilient and hopeful for a better year in 2021”, said Stefano Clini, Managing Director.

“To help our consumers celebrate and usher a better year CNY, our nationwide campaign offers rewards in the form of cash, eWallet credits and money-can’t-buy premiums to uplift spirits. Consumers can get their hands on limited-edition prizes that we specially crafted for better beer moments including exclusive poker sets, board games, premium luggage bags, including more than 2,600 CNY festive-edition 3-litre Carlsberg red bottles and more to welcome an OXpicious 2021!”, added Clini. 

Shoppers who purchase any two cartons of Carlsberg Danish Pilsner or Carlsberg Smooth Draught and a carton of any premium brands (Somersby, 1664 Blanc or Asahi) at participating supermarkets and hypermarkets and 99 Speedmart can redeem the Carlsberg luggage bag and be in the running to win a 3-litre red bottle. 

To complement homecooked CNY dishes, redeem a WMF cutlery set worth RM60 when you purchase any six sets of 4- can pack or a carton of 1664 Blanc, Asahi or Carlsberg Special Brew.