Shopee’s ‘The Future of Shopping’ Study Reveals Gen Z Purchase Habits
7 in 10 choose e-commerce as their research source for informed spending
KUALA LUMPUR, 8 April 2024 - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, officially unveils the ‘The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era’ study. The study discovered that 7 in 10 Generation Z (Gen Zs) consumers aged 18 to 24 leverage e-commerce platforms as the primary touchpoint in their shopping journey. This highlights a critical shift, with Gen Z actively utilizing these platforms to gather information and conduct in-depth research before committing to a purchase.