Celebrating Merdeka: Malaysians Rally Behind Local Businesses
98% believe in the power of shopping locally to uplift underserved communities
KUALA LUMPUR, 28 August 2024 - Ahead of the nation’s 67th National Day, Shopee’s ‘Sayangi Malaysia, Jom Rai Lokal 2024’ study reveals a remarkable trend: Malaysians are rallying behind local businesses like never before. 98% of respondents agree that shopping locally strengthens and uplifts underserved communities, highlighting a growing sense of national pride and solidarity among consumers.