DOMINO'S PIZZA MALAYSIA LAUNCHES THE DOMINO'S WILD WEST MADNESS PULLED-MEAT PIZZA

Domino’s Pizza Steps up the Ante,

Presents Latest Pulled-Meat Pizzas!

Offering Premium Products with Customer’s Pocket in Mind

DOMINO'S PIZZA MALAYSIA LAUNCHES THE DOMINO'S WILD WEST MADNESS PULLED-MEAT PIZZA

Living up to its promise of delivering quality products, service, value and convenience, Domino’s Pizza Malaysia is excited to introduce its latest addition to the menu with its range of Pulled-Meat Pizzas. Known as the Domino's Wild West Madness, these Pulled-Meat pizzas is derived by Malaysian’s love for western inspired meals when dining together in celebration of special moments, the pulled-meat pizzas are a perfect way to indulge.

 Domino's Wild West Madness Pulled-Meat Pizzas

We were the first few lucky ones given an opportunity to taste and savour the Domino's Pizza Malaysia brand new flavour of  Domino's Wild West Madness Pulled-Meat Pizzas namely the Pulled-Beef Pizza and Pulled-Chicken Pizza at their recent launch at Evolve Concept Mall in Ara Damansara, Petaling Jaya. 

Lucky Me Getting To Taste Them First Hand 

 Pulled-Beef Pizza

Pulled-Chicken Pizza

Say YEE-HAWWWW as Domino's Pizza unveils its latest addition to its FIRST CLASS range menu, introducing its premium pizzas that will leave you yearning for more. Domino's Pizza Malaysia's latest addition features high-quality Australian beef which is normally featured in 5-star dining. 

 High-Quality Australian Beef Pizza 

Using only the best, high-quality Australian beef with characteristics that meet Domino’s standard is selected as the centrepiece of the new pizzas. The Pulled-Beef Pizza features unbelievably tender pulled meat briskets heavily soaked in a flavorful Chipotle sauce along with capsicums and red chillies for a sweet and spicy mouthful to satisfy your meat cravings. 

 Easily Shredded or ‘Pulled’ Beef

The secret to tender meat is the five-hour cooking procedure. It starts off with the marination to infuse the flavours into the meat’s pores followed by a 15-minute ‘tumbling’ process to massage the meat. It is then oven-braised for at least five hours until it falls apart, ready to be easily shredded or ‘pulled’ apart to serve. 

 

Pulled-Chicken Pizza

Next, the new range also presents the Pulled-Chicken Pizza that highlights the pulled chicken breasts paired with the Chipotle sauce, bright cherry tomatoes and caramelized pineapple rings that create a well-balanced, sweet and savoury combination in every bite. 

 Pulled-Meat Chicken

In keeping with the western flavours, new Golden Chicken Tenders is a perfect complement to the pizzas. Boneless chicken tenders are impeccably marinated, battered then baked to perfection served with Zesty Coleslaw of shredded cabbage and unique dressing to brighten the meal.

Golden Chicken Tenders 

At the launch of Domino’s latest products, Shamsul Amree, Deputy President, Operations, Domino’s Pizza Malaysia and Singapore said, “In keeping up with demands of an evolving consumer base, we strive to go above and beyond to provide the best offer in the industry. Our mission has always been to create value through all customer touch points from the get-go.

From offering an array of products on our menu to contemporary interiors and improving our services, we go the extra mile in all that we do. We remain focused on our four brand pillars of great products, great service, great value and great convenience. This is encapsulated in our brand promise. As such, Domino’s strives to continuously enhance customers’ experience through each pillar across multiple touch points.”

Shamsul Amree, Deputy President, Operations, Domino’s Pizza Malaysia and Singapore

“Although we are in the Quick Service Restaurant (QSR) industry, we do not let it get in our way of serving top-quality products that are usually served in high-quality restaurants. We are passionate about everything that we do, as such a ton of effort and time has gone into making this a reality. Our menu now offers more choices than ever before while also keeping customer’s pocket in mind.

Not only do offer customers more options but we also present customers with premium products that consist of top-quality ingredients to enjoy with their loved ones. We are constantly engaging and listening to our customers and we understand that they love quality ingredients. This launch truly captures our new brand promise of It’s All About You, to continuously serve and demonstrate to customers that they are valued by us,” he continued. 

Linda Hassan, Senior Vice President, Marketing, Domino’s Pizza Malaysia and Singapore

Linda Hassan, Senior Vice President, Marketing, Domino’s Pizza Malaysia and Singapore said, “Today’s launch marks Domino’s Pizza as the first Quick Service Restaurant (QSR) in Malaysia to offer pulled meat on the menu. While it may seem like a simple task to offer a new item on the menu, this new product, in particular, was developed with great care as to ensure that it would present customers with a 5-star food experience. The meat is marinated and cooked slowly for hours to achieve the tender, juicy and flavorful beef to top our pizzas. We are proud to offer customers premium pizzas at all our stores nationwide.”

“Nothing brings family and friends together for the holidays than a delicious feast on the table and every moment is worth a celebration with Domino’s Pizza. In the spirit of year-end festivities, we are happy to offer customers with more options but more importantly, special premium products that consist of top-quality ingredients to enjoy with their loved ones. We are constantly listening to our customers and we understand that they crave quality ingredients. As such, we want them to know that they are heard and valued by us. Our latest range of products is a clear reflection of our commitment to heightening customers’ experience.”

Produced and created with customers in mind, the launch also featured Domino’s brand new video of It’s All About You.

For even greater value, customers can opt for the Wild West Buddy Combo for only RM 41.90 and Wild West Super Combo for only RM 61.90. Additionally, customers can add-on RM12.75 or Ala-carte RM13.70 to enjoy our new Golden Chicken Tenders. 

Zesty Coleslaw

Customers also get the choice to add-on RM6.50 for Large Zesty Coleslaw or add-on RM 2.90 for Small Zesty Coleslaw which is also available ala-carte for only RM 7.90 and RM 3.90 respectively. 

The all-new Pulled-Meat Pizzas and Golden Chicken sides are available in all Domino’s Pizza stores from November 5, 2018, onwards. Visit Domino’s stores, order online at www.dominos.com.my or call 1300-888-333 to make an order.

To learn more about Domino’s Pizza Malaysia’s new Western-themed products as well as other ongoing promotions, visit us at www.dominos.com.my.

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