apricot by Peaches and Cream Redefines European Café Culture In Kuala Lumpur

From Special Occasions to Everyday Delight: apricot by Peaches and Cream Redefines European Café Culture in Kuala Lumpur

Blending European flavours with Malaysian hospitality, apricot expands the Peaches and Cream legacy into an inclusive café experience for all.

[PRESS RELEASE]

apricot by Peaches and Cream has opened its doors at MyTOWN Shopping Centre in Cheras, turning European dining from a rare indulgence into an everyday delight. While the flagship Ampang Brasserie offers refined dining and the Setapak neighbourhood Bistro celebrates European comfort, apricot joins the family as a vibrant, inclusive café for all — with halal certification underway to ensure everyone feels welcome. 

With apricot’s bright and playful atmosphere, it transforms into a gathering place where families, friends, and food lovers can savour the magic of café culture any day of the week. Driven by Chef Victor Yap’s bold vision, apricot was created to make the charm of European café life truly accessible to Malaysia’s diverse community.

The name apricot says it all. Like its fruit namesake, apricot is warm, bright, and sweet — a natural continuation of Chef Victor Yap’s fruit-inspired journey after Peaches and Cream, but with its own refreshing twist. Picture Parisian café charm with a distinctly Malaysian soul: airy, sunlit spaces with cosy nooks for coffee dates, buzzing communal tables for weekend brunches or business meetings, and window seats perfect for people-watching.

The menu marks an exciting new chapter for the brand as apricot debuts the brand’s first-ever in-house pizzeria alongside signatures designed to comfort and delight. 

Chicken Nduja Pasta

The Chicken Nduja Pasta, made with housemade halal chicken sausage meat, packs bold flavour, while the inventive dessert pizzas bring playful indulgence to the table. 

It’s the Dessert Tree that steals the show — a whimsical centrepiece where guests pick their dessert from an artful display before it’s finished with a rich custard poured right at the table. Dessert becomes more than a dish; it’s theatre, joy, and a memory in the making. With seating for 114 pax, apricot shifts effortlessly from a quiet hideaway to a lively social hub, making European café culture part of the everyday.

Fish & Chip

Garlic Prawn & Pesto

Speculoos Pizza

Grilled Peach French Toast

Pumpkin, Broccoli & Avocado

Salmon Alfredo with Peas 

Sandwich Selections

“apricot is my interpretation of what a true European cafe should be — a place where good food simply makes you feel good. Whether you're trying European flavours for the first time or seeking something familiar, every dish is crafted to comfort, nourish, and satisfy without fuss or formality. I want guests to walk in as strangers and leave feeling like they've found their local spot, where great European food is just part of everyday life, not just a special occasion,” says Chef Victor Yap.

To celebrate its grand opening, apricot invites everyone to experience the exclusive “First Taste” promotion and enjoy any dessert from the whimsical Dessert Tree for just RM1.90++. 

Terms and conditions apply. More than a sweet deal, it’s an open invitation to experience how apricot is reshaping café culture with flavour, fun, and a generous touch of Malaysian warmth. Step inside to explore a menu that reimagines everyday dining, or be part of the journey online through their website, Instagram and Facebook.