Score Big with Carlsberg’s Ultimate Football Staycation!

Score Big with Carlsberg’s Ultimate Football Staycation!

Carlsberg rewards dedicated football fans with the ultimate viewing party, where they can freely

cheer and roar into the wee hours of the morning.

[PRESS RELEASE]

SHAH ALAM, 21 May 2024 – Carlsberg, your go-to beer for match days, is taking your love for the game to the next level with the ultimate Carlsberg Football Staycation. Last year, Carlsberg treated 280 beer lovers to an all-expense-paid private island luxury getaway to Langkawi. Building on this dedication to create moments that unite people, Carlsberg is upping the ante this year by offering an unprecedented money-can't-buy football experience, made #BestwithCarlsberg.

With the highly anticipated football season just around the corner and games scheduled at odd hours, Carlsberg is all set to make consumers’ football viewing experience the first of its kind. Olga Pulyaeva,

Marketing Director of Carlsberg Malaysia commented, “At Carlsberg, we are passionate about creating 

unforgettable moments for our consumers. The beautiful game of football unites people, and with the upcoming football mania about to hit the streets, we wanted to offer fans a unique way to experience the excitement alongside their best mates, especially during those pivotal late-night and early-morning matches. The Carlsberg Football Staycation is the perfect opportunity to unwind, indulge, and celebrate your love for the sport – and having Carlsberg be part of your celebration!"

The Carlsberg Football Staycation is a luxurious 2-day, 1-night escape designed to replicate the best experiences of watching football, be it at home, at the bar, or in the stadium – all bottled into one amazing experience. A total of 30 winners will be chosen to enjoy the Carlsberg Football Staycation; each winner brings three friends, making it an unforgettable staycation where they will watch late 

night matches in luxury until the wee hours of the morning.

The all-expense-paid staycation for four will see winners being chauffeured from their doorsteps on a deluxe getaway, complete with accommodation, meals, and exciting activities worth RM25,000. These lucky ones will be able to unwind at a private hideaway where they will enjoy scrumptious meals prepared by a personal chef and served by their very own butler. While waiting for the action to hit the arena, a host of exciting activities takes center stage to keep the energy going before it hits the fever pitch when the live match starts. With a refreshing Carlsberg beer in hand, the ultimate football 

staycation is made #BestwithCarlsberg.

Running until 31 May 2024, those looking to experience the best football celebration of all time can pile up their entries by purchasing three quarts of Carlsberg Danish Pilsner or Carlsberg Smooth Draught at eateries and food courts or spend a minimum of RM50 at bars, pubs, and entertainment outlets or get a 6-can pack from super and hypermarkets, 99 Speedmart, participating convenience stores on online e-Commerce sites, for this opportunity of a lifetime.

Don't miss your chance to experience the best football offers with Carlsberg by visiting www.bestwithcarlsberg.my. ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for the latest updates and giveaways.

At Carlsberg Malaysia, we advocate responsible consumption. Always remember: If you drink, don’t drive—# CELEBRATERESPONSIBLY.