Tiger Beer Launches Its 2024 ‘Cheers to A Bolder Tomorrow’ Campaign

Tiger Beer Launches Its 2024 

‘Cheers to A Bolder Tomorrow’ Campaign

Tiger Beer encourages Malaysians to celebrate their courageous achievements and set even bolder ambitions for the year ahead

[PRESS RELEASE]

11th January 2024, KUALA LUMPUR – In Chinese culture, the dragon is deemed a potent and desirable zodiac symbol - when coupled with the spirit of the tiger, they represent a formidable force. This is why Tiger Beer encourages consumers to recognize their courageous achievements and set even bolder ambitions for the Year of the Dragon. With exciting promotions and activities filled with unstoppable ‘huat,’ the ‘Cheers to a Bolder Tomorrow’ campaign was officially launched today at Sunway Velocity Mall to much fanfare.

Watch My FULL YOUTUBE VIDEO For Tiger Beer CNY Launch

Last week, a video of a larger-than-life tiger and dragon coming together in KL city was spread across social media, sparking curiosity among netizens. It was revealed today that Tiger Beer was behind the viral stunt and wanted to inspire Malaysians to uncage their inner courage to embrace their boldest ambitions this year.

The View At Concourse Area Of Sunway Velocity Mall

 

As of today, Tiger Beer will be taking over the concourse area at Sunway Velocity Mall (Kuala Lumpur) until 28th January, Gurney Plaza (Penang) from 24th January until 12th February, and Ipoh Parade (Ipoh) from 23rd January until 9th February. Here, shoppers can win exclusive merchandise when participating in various on-ground games, each requiring unique skills to win. 

The Boldest Spin

How High Can You Lou?

The Ong Pow Wall

From putting speed and precision to the test to using coordination, there are many ways to score exclusive Tiger Beer merchandise. Members got an exclusive first look at the official media launch and tried their hand at the activities.

Willemijn Sneep, Marketing Director of HEINEKEN Malaysia

Kicking off the official launch, Roland Bala, Managing Director of Heineken Malaysia Berhad, and Willemijn Sneep, Marketing Director of HEINEKEN Malaysia, set the tone for the evening with the crowd as they excitedly chanted the campaign tagline, ‘Gan Gan Chong’ before the launch animation video was played.

“CNY is a time when we come together with friends and family optimistically hoping for a prosperous year ahead, and Tiger Beer wants to be part of the celebration with everyone. With attractive nationwide activations and promotions, we want our loyal consumers to experience the formidable force of the tiger and the dragon as they ‘Cheers to a Bolder Tomorrow’ by setting ambitions even bolder than before,” said Roland Bala, Managing Director of Heineken Malaysia Berhad.

Media members, partners, teams, customers, family, and friends were treated to a scrumptious Chinese New Year dinner paired with ice-cold Tiger and exciting performances at Grand Imperial Chinese Restaurant at Sunway Velocity Mall, too.   

Also new this year is the ‘Bolder Tomorrow’ IG Filter by @TigerBeerMY. To unlock the filter, scan any Tiger Beer logo physically or digitally to generate unique New Year blessings, share it on Instagram Stories mentioning your biggest goal for 2024, and stand to win merchandise from the Tiger Beer x Against Lab Year of The Dragon collection. This collaboration blends the brand’s heritage and Against Lab's contemporary edge, shaping a bolder tomorrow in fashion. The collection, consisting of five pieces, will be sold exclusively at in-mall experiences and online on againstlab.com.

Check out the experiences happening nationwide and redeem exclusive merchandise when purchasing brews under this CNY portfolio. For more information on the Tiger Beer CNY 2024 campaign, merchandise, promotions, contest, and giveaways, check out tigercny.tigerbeer.com, as well as Tiger Beer’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy. Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive.

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