DILMAH Brings Its New Ready-To-Drink Bottled Iced Tea To Malaysia

DILMAH BRINGS ITS NEW READY-TO-DRINK 

BOTTLED ICED TEA TO MALAYSIA

Dilmah’s Ready-To-Drink Series Debuts In Four Flavours With Local Availability In Supermarket Retailers And Convenience Stores In Major Cities Across Malaysia.

[PRESS RELEASE]

Thank you to Dilmah Tea Malaysia for inviting us to the recent official launch of Dilmah Ready-To-Drink Iced Tea in Malaysia.

KUALA LUMPUR (13 July 2022) Committed to expanding the availability of its finest Ceylon iced tea, Dilmah today announced the official launch of its bottled iced tea here in Malaysia. Available in four flavours – Rose & French Vanilla Green Tea, Arabian Jasmine Green Tea, Royal English Black Tea and White Peach Black Tea – the handcrafted beverages have started to ship to premium supermarkets and convenience stores across the country, with plans to roll out in additional retailers over the next year through a local distributor, Berjaya Food Trading, a wholly-owned subsidiary of Berjaya Food Berhad (KLSE: BJFOOD).

L- R: Ms Vivian, Mr Alain, Dato Sydney Quays, Mr Dilhan and Mr Jordan

Opening speech by Mr Alain Ong, President & Founder, AJ Oasis

“Dilmah has a long-standing heritage in producing some of the world’s finest tea and bringing their ready-to-drink iced tea into our portfolio reaffirms our continued commitment to expanding the functional beverage category within our group’s business,” said Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad. “We know our consumers are looking for beverages with functional benefits. The Dilmah Ready-To-Drink series is just what they are asking for – a delicious and refreshing new take on tea that has undergone minimal processing to retain its natural goodness.”

To create its tea, Dilmah starts by handpicking the most delicate tea leaves from Ceylon nurtured by rich soils, sunshine and rainfall in their Rilhena Tea Garden in the hills of central Sri Lanka. The leaves are then fermented and dried, and the tea is extracted in an artisanal method. Any excess water from the tea is evaporated at low temperature under a vacuum to create a rich concentrate, thus preserving the natural goodness of the tea with its delicate taste and flavour. The resulting product is high in natural plant antioxidants, lower in sugar content, and made with real honey and without preservatives.

Opening speech by Mr Dilhan C. Fernando, CEO, Dilmah Tea

“Malaysians are known for their love of good food and good tea, and we are therefore particularly excited to bring our authentic iced teas to Malaysia,” said Dilhan C. Fernando, CEO of Dilmah Tea. “For years my family has honoured my father’s commitment to the finest quality, ethical and sustainable teas. We are delighted to share our passion for tea in this new format that not only provides refreshment, pleasure & artisanal goodness in every sip but also highlights the natural goodness of tea while showcasing genuinely ethically produced teas.”

Dato’ Sydney Quays, Group CEO, Berjaya Food Berhad presented the token of appreciation to Mr Dilhan.Fernando, CEO, Dilmah Tea

The Dilmah Ready-To-Drink line of fine teas is available in four flavours that are low in sugar, produced with real honey and without preservatives: 

Rose and French Vanilla Green Tea: Inspiringly aromatic with a medium-bodied floral note, the flavour of rose with a hint of French Vanilla combined with Ceylon Green tea is a perfect embrace. Elegant and sophisticated, a perfect afternoon or after-dinner tea.

Arabian Jasmine Green Tea: A bright Ceylon Tea in an aromatic fusion with the flavour of natural Jasmine. Gentle and floral with subtle sweetness from the fragrant Jasmine blossom and a fresh, exciting finish. This drink is perfection in a bottle!

Royal English Black Tea: The complexity of the smooth and full-bodied signature Ceylon Black Tea is revealed with each taste of this well-loved morning black tea. Every sip of this classy, time-tested classic is met with a regal nod.

White Peach Black Tea: Delicate and refined, providing a bright, sweet taste full of delectable flavours. For the ideal luxurious break, this delicate Ceylon black tea mixes the rich flavour and luscious undertones of peach.

Delicate Pastries To Go With Dilmah Ready-To-Drink Ice Tea 

Each bottle expresses Dilmah founder Merrill J. Fernando’s 72 years of devotion to tea. Garden fresh, single origin tea is a hallmark of Dilmah, offering authenticity and unique taste that is rich in flavour, taste and natural goodness. From the very beginning, Dilmah has worked to bring the best from the bush to the cup while fusing tradition and innovation to build a healthier, happier, and better world. The company is also committed to going beyond commerce by seeing business as a matter of human service. This is what makes Dilmah the first ethically produced tea in the world.

For more information on the Dilmah Ready-To-Drink Series, please visit www.dilmahtea.com.

About Dilmah

Dilmah was founded by Merrill J. Fernando, today the world's most experienced Teamaker. Known as the original disruptor for challenging the exploitative economic model that dominated the tea industry, Dilmah offers genuinely ethical, single-origin teas, sustainably & ethically grown, picked and packed at source, Now joined by his sons and grandson, the family business is formed firmly on family values with a commitment to Taste, Natural Goodness and ethical Purpose. Merrill J. Fernando’s pledge to serve humanity through his business, with kindness to people and nature in the heart of Dilmah has benefited thousands of less fortunate people in Sri Lanka and around the world.

http://www.dilmahtea.com/

https://www.mjffoundation.org/

https://www.dilmahconservation.org/

About Berjaya Food Trading Sdn Bhd

Berjaya Food Trading Sdn Bhd (BFT) is a wholly-owned subsidiary of Berjaya Group Berhad. The company is a world-scale food and beverage distributor, headquartered in Malaysia. BFT has an extensive line-up of products including Starbucks Bottled Frappuccino®, Starbucks Doubleshot™, Joybean Bottled Soy Milk, Joybean Premium Potato Chips and Kelava Ice Cream. BFT was created to provide exceptional, noteworthy and relevant premium products from around the world and make them available to discerning consumers in Malaysia. BFT hopes to continue expanding its business into different channels and other retail sections, as well as new product implementations.