Carlsberg Smooth Draught Recreate the Smoothest Draught Beer Experience at Home

Carlsberg Smooth Draught

Recreate the Smoothest Draught Beer Experience at Home

Enjoy Carlsberg Smooth Draught for the chance to win an exclusive Fizzics beer dispenser for probably the smoothest home draught pour

[PRESS RELEASE]

Looking to recreate the smoothest draught beer experience in the comfort of your own home? Carlsberg Smooth Draught is offering consumers a chance to win the perfect companion to its smooth-tasting brew in the form of a limited-edition Fizzics draught beer dispenser!

The Fizzics draught beer dispenser uses Micro-Foam Technology to convert any can or bottle of beer into the perfect pour. Shaped like a draught beer tap, simply pull the dispenser’s handle forward to pour the main body of the beer while maintaining the brew’s natural carbonation in its body. Near the end of the pour, push the handle to activate the dispenser’s ultrasonic sound waves that create a smooth carbonated “head”, just like a freshly tapped draught beer in a bar. These uniform, tiny-sized bubbles deliver the enhanced aroma, flavour, and mouthfeel which makes a draught beer experience unique, more so with the smooth taste of Carlsberg Smooth Draught.

The Fizzics draught beer dispenser can be powered by USB or batteries, making it practically portable for any setting such as outdoor gatherings, family reunions, and barbecues. Consumers can impress friends and family by being their own bartender wherever they are and tapping a perfect draught pour from a can or bottle of Carlsberg Smooth Draught every time.

Caroline Moreau, Marketing Director of Carlsberg Malaysia, said, “During pandemic lockdowns, Carlsberg Smooth Draught offered the refreshing taste of draught at home while bars and restaurants were closed. We’re elevating these home consumption moments with this unique Fizzics dispenser so beer lovers can not only enjoy the smooth taste of Carlsberg Smooth Draught, but also the actual pour-and-serve experience of a fresh-tapped draught beer anytime, anywhere!”

To reward fans of Carlsberg Smooth Draught, a total of 1,500 Fizzics draught beer dispensers worth RM649 each are up for grabs through consumer promotions at supermarkets, hypermarkets, convenience stores, minimarts and Carlsberg Malaysia’s e-commerce platforms from now until the end of November.

At participating supermarkets, hypermarkets and Carlsberg Malaysia’s official stores on Shopee and Lazada, shoppers simply need to make a purchase of RM100 of Carlsberg products including a six-can pack of Carlsberg Smooth Draught from now until 7 November to be eligible to participate in the contest and win a Fizzics draught beer dispenser, with 200 weekly winners throughout the promotional period.

Consumers will also get additional rewards upon each entry with RM10 in Touch ‘n Go or GrabPay e-wallet credits for every eligible purchase in supermarkets and hypermarkets, as well as the chance to win RM100 vouchers weekly with purchases from 99Speedmart.

Picking up a Carlsberg on the go? Purchases of Carlsberg Smooth Draught, Carlsberg Danish Pilsner and Carlsberg Special Brew from convenience stores nationwide will also be eligible to win a Fizzics draught beer dispenser with 100 weekly winners rewarded from purchases of RM20 and above from now until 30 November.

With more food & beverage outlets reopening their doors after the lockdowns, Carlsberg is rewarding fully vaccinated individuals who are looking forward to enjoying Carlsberg Smooth Draught when dining in at bars, bistros, restaurants and coffee shops with additional promotions from 1 November to 12 December.

From November, coffeeshop patrons will enjoy RM2 off every purchase of two large bottles of Carlsberg Smooth Draught, while drinkers at bars, bistros and restaurants can enjoy 10% off orders of Carlsberg Smooth Draught in the form of bottles packages or even fresh from the tap in selected outlets.

“Carlsberg Smooth Draught is one of our biggest and best-selling innovations since its launch in 2016. With these promotions, consumers can enjoy the best draught beer experiences both at home and while dining out, including at selected bars where Carlsberg Smooth Draught is now available on tap,” added Moreau.

Launched in 2016, Carlsberg Smooth Draught introduced a new identity in April this year to bring it in line with “betterments” first introduced for Carlsberg Danish Pilsner and Carlsberg Special Brew in 2019. Apart from a new, modern look across its branding, packaging and amenities, Carlsberg Smooth Draught now also incorporates practical innovations such as a Fresh Cap lining in its iconic pull-off bottle caps that removes oxygen in bottles to keep beer fresher for longer and an easy-to-open perforation in its six-can packs.

All promotions and contests are open to non-Muslims aged 21 and above. When purchasing and enjoying Carlsberg Smooth Draught, remember to #CelebrateResponsibly – if you drink, don’t drive!