Bring on the ‘ONG’ this Chinese New Year with Tiger
Welcome the Year of the Ox with the limited edition festive Tiger Beer and Tiger Crystal cans while enjoying an abundance of ‘ONGSOME’ promotions and giveaways worth more than RM1,000,000!
[PRESS RELEASE]
As Chinese New Year is fast approaching, we look forward to a healthier, more prosperous and luckier year ahead. Tiger Beer, Malaysia’s No. 1 Beer, believes that a smoother year ahead starts with a bold change today to bring on the ‘ONG’. With that notion comes the limited-edition Tiger Beer and Tiger Crystal cans.
The collectible cans in auspicious colours of red and gold are available in two sets of Tiger Beer and Tiger Crystal packaging. When combined, the characters on the cans will give you the greeting ‘Wang Shi Ru Yi’ which symbolises prosperity. Purchase one carton of Tiger Beer and one carton of Tiger Crystal to receive a set of two ‘Ong’ cans. Collect all four designs from 16th January until 10th February 2021 at selected outlets across Malaysia. Do visit https://tigercny.my/ to check out the festive Augmented Reality (AR) animation when you scan the ‘Wang’ and ‘Ru’ cans! You can also find all the promotions and ways to win ‘Ongsome’ prizes at the site.
To bring on the ‘Ong’ to consumers this year, Tiger Beer has introduced a series of promotions and attractive giveaways. From now until 15th February 2021, consumers who purchase big bottles of Tiger Beer (660ml) and Tiger Crystal (600ml) at participating restaurants, food courts or coffee shops, can check underneath their bottle caps for the ‘Ong’ characters - “A”, “B”, “C” and “D” - representing different prizes to be won!
One “A” bottle cap wins consumers an ‘Ongsome’ Ang Pow of RM18,888, a “B” bottle cap allows a redemption of an ‘Ongsome’ Ang Pow worth RM388, a “C” bottle cap allows a redemption of an ‘Ongsome’ Ang Pow worth RM88, while collecting 12 bottle caps marked “D” allows customers to redeem an exclusive Tiger Ong Lai Bowl Set.
Shoppers at selected supermarkets and hypermarkets can purchase any two cartons of Tiger Beer, Tiger Crystal, Heineken® and Guinness, as well as one carton of Apple Fox Cider, to purchase the exclusive Tiger Rummy Set at RM99!
To double the celebration, with every purchase above RM200 of Tiger Beer, Tiger Crystal and Apple Fox Cider, shoppers can redeem a Tiger Ong Lai Bowl Set. This promotion is available from 1st December until 15th January, while stocks last.
If you’re looking at slaying in an exclusive Tiger x Pestle & Mortar t-shirt this Chinese New Year, simply spend above RM20 on Heineken Malaysia Berhad (HEINEKEN Malaysia) products at 7 ELEVEN and MyNews outlets nationwide. To redeem, just snap a photo of the receipt and share it to 011-3987 9037 via WhatsApp from 16th January until 10th February 2021!
You don’t even have to leave your own home to get amazing rewards this Chinese New Year, thanks to Drinkies. In addition to getting chilled beers and ciders delivered directly to your door, get a set of Tiger Ong Lai Bowl Set when you purchase RM210 worth of Tiger Beer, Heineken® or Guinness, including Tiger Crystal. This promotion is available from 11th January until 28th February 2021, check out www.drinkies.my to find out more.
To add a little colour to the list of promotions lined up, you can also get Guinness Gold Playing Cards upon purchasing RM200 worth of Guinness products. And if you fancy a Heineken® Cooler Box instead, simply spend RM250 on Heineken® brand products! Even more prizes like Iphone 12 and RM50 vouchers are up for grabs when you purchase RM200 worth of HEINEKEN Malaysia products in a single receipt at 99 Speedmart between 1st January and 15th February 2021!
Moving on to the redemption process, befitting to the new norm, Tiger Beer has introduced a unique way to redeem some of your prizes. Visit https://tigercny.my/ to upload your receipts and once qualified, the prizes will be delivered straight to your doorstep. To amplify the joy of celebration, you will also get to spin the ‘Ong’ Wheel for free to get some exclusive merchandise. What’s more, spend above RM288 on HEINEKEN Malaysia products to spin the ‘Ong’ Wheel for even more amazing prizes. The ‘Ong’ Wheel will be available until 28th February 2021, terms and conditions apply.
“This Chinese New Year will be a rather different one for Malaysians. Now more than ever, our priority is to elevate the festive cheer among our loyal consumers by bringing the ‘Ong’ to them. From the prosperous limited-edition Tiger Beer and Tiger Crystal cans to the variety of ‘Ongsome' cash prizes and merchandises worth up to RM1,000,000, we hope the Chinese New Year celebration this year will be a joyful one for fans of HEINEKEN Malaysia brews in a bigger way than ever before.” said Roland Bala, Managing Director of HEINEKEN Malaysia.
Stay tuned for even more exciting updates to be announced, guaranteed to bring you ‘Ong’ this Chinese New Year. For full details of all promotions, and more information on this campaign, visit https://tigercny.my/ or Tiger Beer’s Facebook page at www.facebook.com/TigerBeerMY. Promotions are only open to non-Muslims aged 21 and above.
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