TIGER® LAUNCHES NEW BRAND FILM ‘YET HERE I AM’, SHOWING WHAT IT MEANS TO TURN ADVERSITY INTO OPPORTUNITY

TIGER® LAUNCHES NEW BRAND FILM ‘YET HERE I AM’, SHOWING WHAT IT MEANS TO TURN ADVERSITY INTO OPPORTUNITY

• ‘Yet Here I Am’ embodies a resilient spirit, now more relevant than ever

• Tiger® is also revealing a bold new look on its packaging that will be rolled out globally in the coming year 

YET HERE I AM’ embodies a resilient spirit, which shaped Tiger® into a world-acclaimed iconic brand.

[PRESS RELEASE]

Tiger®, the number one international premium beer from Asia, knows what it means to confidently seize opportunities. Launching a powerful new brand story film titled ‘Yet Here I Am,' Tiger® reminds everyone to embrace a never-say-die attitude and turn adversity into opportunity. 

As Tiger® turns 88 this year, the film tells the story of Tiger®, a brand born in Asia, a place where neither hops nor barley would grow, at a time when people said it was impossible to brew a tropical lager that would refresh. But against all odds and challenges, Tiger® proved to everyone ‘Yet Here I Am’.

“The world has never been so volatile, and the future so fluid. Tiger is a brand born against all odds as 88 years ago, it was inconceivable that we could brew a beer in a tropical climate. And yet, here we are. The video captures the spirit of resilience that the world needs so much of today,” said Sean O’Donnell, Global Brand Director for Tiger®. “In April, we turned that spirit into action with our #SupportOurStreets initiative, which helped F&B businesses in Southeast Asia cope with the stay-home measures. Together, we showed the world that despite unforeseen hurdles, yet here we are, remaining resilient and full of hope.” 

Tiger® pledged more than €1.8 million in Southeast Asia from its #SupportOurStreets initiative to help F&B outlets during these trying times. 

Bold new look for Tiger® on its packaging Tiger® is also introducing a bold new look on its packaging that will be rolled out worldwide in the coming year, starting in Vietnam this year. Tiger® is available in more than 50 markets globally today. 

View the ‘Yet Here I Am’ film HERE, and keep up with them via our Instagram and Facebook Pages. High-resolution files of the new film, new key visuals and new look are available Here. Tiger Beer is for non-Muslims aged 21 and above only. Tiger Beer advocates #EnjoyResponsibly. Do not drink and drive.