Heineken® Introduces Star Quality Experience With
Immersive Event & Crowns Star Bartender Of 2022
Vickson Leong from Ipoh, Perak emerged as Heineken®’s Star Quality National Champion 2022, after fierce competition from six other regional winners from all over the nation
Heineken® also provided a preview of its ‘Take the First Sip’ campaign, set to launch from June 2022 onwards
Staying true to its core brewing principles that consistently make the perfect first sip of Heineken® beer, Heineken Malaysia Berhad (HEINEKEN Malaysia) brought its consumers on an immersive journey through the Heineken® Star Quality Experience, held over the weekend in The Square, Publika, Kuala Lumpur. The Star Quality Experience was elevated with the return of the Heineken® Star Academy finale, a nationwide contest in search of its Star Quality National Champion.