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Tuesday, 21 February 2017

IJM Land Berhad PAINTING THE TOWN RED With Cultural Treat at Pantai Sentral Park’s Red Rooster Celebration 2017

PAINTING THE TOWN RED 
A Cultural Treat at Pantai Sentral Park’s 
Red Rooster Celebration 
Grace Foo, Sales & Marketing Manager of Pantai Sentral Park, Dato’ Hoo Kim See, Senior General Manager of IJM Land, Sales & Marketing of Central Region, Dato' Soam Heng Choon, Chief Executive Officer of IJM Corporation Berhad and Edward Chong, Managing Director of IJM Land Berhad wishing visitors a Happy & Prosperous New Year ahead

Grace Foo, Sales & Marketing Manager of Pantai Sentral Park, Dato’ Hoo Kim See, Senior General Manager of IJM Land, Sales & Marketing of Central Region, Dato' Soam Heng Choon, Chief Executive Officer of IJM Corporation Berhad and Edward Chong, Managing Director of IJM Land Berhad wishing visitors a Happy & Prosperous New Year ahead



"Alone we can do so little, together we can do so much” said American author, lecturer and political activist, Hellen Keller. The popular saying is not merely a reference to her inspiring words she expressed on many occasions, but a philosophy that depicts the possibilities of working together for a greater cause. 


The event also saw a spectacular Lion Dance by Kun Seng Keng Lion & Dragon Dance Association Muar, the winner of the 2016 World Lion Dance Championship
The event also saw a spectacular Lion Dance by Kun Seng Keng Lion & Dragon Dance Association Muar, the winner of the 2016 World Lion Dance Championship

Embracing the ability to bring people together, Pantai Sentral Park organised its own celebration to welcome the Year of The Rooster. Open to property owners and the public, the fun day at the ICE Gallery saw crowds of families and young adults join in the festivities to end the Chinese New Year mood with a bang. 

Dato’ Hoo Kim See, Senior General Manager of IJM Land, Sales & Marketing of Central Region, Edward Chong, Managing Director of IJM Land Berhad, and Dato' Soam Heng Choon, Chief Executive Officer of IJM Corporation Berhad (right), tossing the Yee Sang for a prosperous Year of the Rooster along with IJM staff and visitors to the event
Dato’ Hoo Kim See, Senior General Manager of IJM Land, Sales & Marketing of Central Region, Edward Chong, Managing Director of IJM Land Berhad, and Dato' Soam Heng Choon, Chief Executive Officer of IJM Corporation Berhad (right), tossing the Yee Sang for a prosperous Year of the Rooster along with IJM staff and visitors to the event

Dato’ Hoo Kim See, Dato' Soam Heng Choon and Edward Chong looking forward to good fortune and prosperity for the Year of The Rooster
Dato’ Hoo Kim See, Dato' Soam Heng Choon and Edward Chong looking forward to good fortune and prosperity for the Year of The Rooster

The winner of the 2016 World Lion Dance Championship, Kun Seng Keng Lion & Dragon Dance Association Muar, mesmerised the crowd with their vibrant performance and acrobatic movements
The winner of the 2016 World Lion Dance Championship, Kun Seng Keng Lion & Dragon Dance Association Muar, mesmerised the crowd with their vibrant performance and acrobatic movements

The event also saw Dato Soam Heng Choon, Chief Executive Officer of IJM Corporation Berhad, Edward Chong, Managing Director of IJM Land Berhad, Dato Hoo Kim See, Senior General Manager of IJM Land Central Region and Grace Foo, Sales & Marketing Manager of Pantai Sentral Park, taking part in the Yee Sang tossing tradition, announcing auspicious wishes for a brand new year. Visitors to the event also had the chance to witness a vibrant Lion Dance performance by Kun Seng Keng Lion & Dragon Dance Association Muar, the winner of the 2016 World Lion Dance Championship. 

The God Of Wealth Distributing An Ang Pao To A Visitor At The ICE Gallery
The God Of Wealth Distributing An Ang Pao To A Visitor At The ICE Gallery

Visitors at the event waiting to get their traditional calligraphy wishes to bring in prosperity in the year of the Rooster
Visitors at the event waiting to get their traditional calligraphy wishes to bring in prosperity in the Year of the Rooster

Children were taken in by the Rooster mascot, who delighted his fans on his walkabout around the showroom. The young at heart also tried their hand at Rooster Clay making and Chinese Hand Fan painting. Visitors also witnessed the God of Wealth at the venue, adding to the Chinese New Year vibe. The event also saw lucky draws and Ang Pao giveaways for lucky visitors at the ICE Gallery. 

Dato' Soam Heng Choon, Chief Executive Officer of IJM Corporation Berhad giving an orange to the Lion while the crowd looks on
Dato' Soam Heng Choon, Chief Executive Officer of IJM Corporation Berhad giving an orange to the Lion while the crowd looks on

Visitors at the event took time out from entertaining activities to enjoy the array of food available at the showroom, including lunch, herbal eggs, cotton candy and dragon beard candy. Tea lovers were given the chance to appreciate the finer details of Chinese tea, through tea appreciation demonstrations. 

The tea appreciation demonstration gave tea lovers a chance to learn the finer details of Chinese tea
The tea appreciation demonstration gave tea lovers a chance to learn the finer details of Chinese tea

The tasseography master giving a tea leaf reading to a couple while others await their turn

The tasseography master giving a tea leaf reading to a couple while others await their turn


Among the highlight of the Red Rooster celebration was the Tea Leaf Reading or tasseography, an ancient Chinese practice of reading tea leaves. Perfect for the start of the New Year, the crowds lined up to get advice on life, given by the tea leaf consultant based on remnant tea leaves. 

Visitors discovered the intricacies of the ancient artistic tradition of hand fan painting
Visitors discovered the intricacies of the ancient artistic tradition of hand fan painting

A visionary development, IJM Land’s Pantai Sentral Park, is poised to be a township that brings people together to live, work and play. With 7 residential phases and 6 commercial phases planned for the one-stop urban forest city, Pantai Sentral Park offers investors the opportunity to gain huge returns with the upcoming PSP Interchange, which provides direct access to the NPE Highway. Future residents of Pantai Sentral Park will be living their dreams in the heart of the new Golden Triangle that connects Kuala Lumpur, Bangsar and Petaling Jaya. 

The Rooster Clay making booth was a popular choice for young visitors and their parents
The Rooster Clay making booth was a popular choice for young visitors and their parents

Pantai Sentral Park is also located at the doorstep of the burgeoning MSC Malaysia Cybercentre at Bangsar South. The developer’s 58-acre avant-garde township, to be completed within 10 to 15 years is the ideal combination of a nature-inspired lifestyle and modern day amenities, with a seamless integration of residential, commercial and recreational touch-points.

“With the aim to bring the community together, Pantai Sentral Park aims to promote the idea of spending time together in a complete yet modern township, equipped with facilities and amenities that are essential for everyday living in the 21st century. We will continue to encourage connections with more exciting events in the future while ensuring our residents have the opportunity to live life to the fullest,” said Grace Foo, Sales & Marketing Manager of Pantai Sentral Park.

The Red Rooster Celebration successfully gave the community a chance to bond with one another while appreciating the cultural aspects of Chinese New Year. 

For more information, kindly visit their Website at www.ijmland.com or Facebook for latest updates at www.facebook.com/ijmland

ICE Gallery @ Pantai Sentral Park
Lot No 2 Level 1
Jalan Pantai Sentral
Bukit Kerinchi
59200 Kuala Lumpur

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